
Strategic Customer Engagement Specialist
7 days ago
We are a dynamic organization empowering everyday Asian women and inspiring self-confidence. We have an omnichannel presence across Southeast Asia, with headquarters in Singapore.
Our MissionWe're on a mission to become the most thoughtful brand globally for the Asian female consumer, focusing on products, community, and experiences.
The RoleWe seek a strategic, results-driven CRM Manager to lead our customer engagement strategy, driving retention and loyalty through data-driven campaigns and cross-functional collaboration.
Main Responsibilities:- Campaign Strategy: Develop and execute a campaign strategy across channels (e.g., lifecycle email, WhatsApp)
- Stay updated on martech trends to continuously improve campaign strategy and tools
- Analyze customer data and campaign performance to uncover insights and optimize communications
- Customer Insights: Leverage customer insights to drive program enhancements that increase engagement and retention
- Strengthen customer insight capabilities through tools like surveys and focus groups
- Team Leadership: Own overall customer engagement KPIs, including retention and engagement
- Lead and coach the customer engagement team, managing performance and capability development
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