Unlock Customer Engagement Opportunities

6 days ago

Sorsogon, Bicol, Philippines beBeePerformance Full time ₱600,000 - ₱800,000
Key Performance Marketing Specialist

We are seeking a highly skilled Key Performance Marketing Specialist to drive transformative results in our online sales strategy.

About the Role

This is a full-time remote position where you will play a crucial part in shaping our customer engagement and retention strategies through data-driven, on-brand messaging. Your goal is to optimize campaigns and automations to drive revenue and improve customer experience across email, SMS, and push channels.

Responsibilities:
  • Take ownership of delivering best-in-class customer communication with a focus on key performance metrics such as revenue per recipient, open and click-through rates, unsubscribe rates, and total revenue generated.
  • Design and optimize advanced automation flows and customer segmentation strategies to enhance Welcome and Abandon Cart flows, but also going beyond standard setups.
  • Lead the planning, creation, and scheduling of all marketing campaigns in collaboration with the Content Manager to ensure every message aligns with our brand voice and aesthetic.
  • Collaborate with the CX team to enhance customer communications using NPS and other feedback to improve messaging strategy.
  • Develop detailed briefs for the Content team using data and past performance insights to guide the creation of high-converting email content.
  • Continuously test and experiment with subject lines, CTAs, visuals, layout, and other campaign elements to maximize performance.
  • Partner with the Product team to ensure high-priority items and new arrivals receive appropriate visibility in email campaigns.
  • Track, analyze, and report on all key email and CRM metrics, using insights to refine future strategies.

Requirements

  • 2+ years of hands-on experience in performance-based email marketing, preferably in eCommerce.
  • Skilled in copywriting and creating messages that convert.
  • A deep understanding of digital customer behavior and how to drive action through comms.
  • Strong communicator who can manage briefs, coordinate across teams, and identify bottlenecks.
  • Excellent prioritization and time-management skills, thriving in a fast-paced, collaborative environment.
  • Proficiency with Klaviyo or Netcore (strongly preferred).
  • Strong technical CRM skills, segmentation, tagging, APIs, integrations, and product feeds.

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