
Ecosystem Growth Expert
3 days ago
Job Title: Channel Partner Manager
Description of Job Role
The primary objective of the Channel Partner Manager is to develop and execute a comprehensive strategy for growing the pipeline through partnerships with the NetSuite ecosystem and other construction-tech partners.
Main Responsibilities
- Generate 6-8 new leads per month sourced or influenced by partners.
- Cultivate 12-18 active, producing partners, with at least six NetSuite Account Executives regularly bringing in business.
- Improve the website's lead conversion rate to at least 2.0% and the MQL (Marketing Qualified Lead) to SQL (Sales Qualified Lead) conversion rate to at least 30%.
- Create at least six named customer stories and secure four or more public reviews.
- Establish a quarterly webinar schedule and co-host 2-3 industry events.
- Document playbooks and repeatable processes, such as a sales/partner onboarding guide, co-sell playbooks, and webinar/event checklists.
Key Programs and Processes to Build & Own
You will be responsible for building and owning the following programs and core processes:
- Partner Strategy & Operations: Develop an ICP (Ideal Customer Profile) and tiering framework, a recruiting playbook, and a referral structure.
- Growth Marketing Engine: Create a content calendar, optimize the website, manage events, and develop customer marketing initiatives like case studies and reviews.
- Core Processes: Establish and document key processes such as lead registration and co-selling, partner onboarding, webinar execution, and the collection of customer stories.
Requirements
- 3 to 5 years of experience in SDR.
- Fluency in the NetSuite ecosystem and experience in both partner management and marketing.
- Comfort with CRM and marketing operations.
- 60% partner-sourced pipeline and 40% on marketing conversions and assets.
This is a Director-level position that requires a full-time commitment.
The ideal candidate should have experience in outsourcing/offshoring industries.
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