Transformative Ad Creative Lead

2 days ago

Manila, National Capital Region, Philippines beBeeCreative Full time $40,000 - $80,000
Job Opportunity: Content Strategist

We are seeking a highly skilled and creative Content Strategist to fuel our growth by developing ad creatives that convert. This role involves partnering with internal design teams, UGC creators, and performance marketers to ensure a constant flow of engaging content across multiple platforms.

The successful candidate will have 3–5 years of experience in content management or marketing, with a proven track record of producing UGC-led video ads. They will also possess strong understanding of paid platforms (Google, Meta, TikTok) and what makes content convert.

  • Develop high-performing creatives that win clicks, drive conversions, and scale campaigns.
  • Partner with in-house design and media production teams to brief and request static and video assets for paid campaigns.
  • Source, brief, and manage UGC creators and agencies to deliver daily fresh video content.
  • Translate campaign objectives into clear creative briefs that drive measurable outcomes.
  • Build and maintain a pipeline of performance-ready creatives across TikTok, Meta, Google, and other paid platforms.
  • Work with the Performance Marketing Manager to review creative performance (CTR, CVR, success rates) and iterate quickly.

The ideal candidate will be a team player who can collaborate across creative, external partners, and performance teams. They should also demonstrate use of AI tools to develop new or improve workflows, enhance productivity, and drive efficiency at scale.

Required Skills and Qualifications

To succeed in this role, you will need:

  • 3–5 years of experience in content management or marketing.
  • Proven experience producing UGC-led video ads in partnership with creators or agencies.
  • Strong understanding of paid platforms (Google, Meta, TikTok) and what makes content convert.
  • Strong project management skills; comfortable managing multiple creative streams at once.
  • Data-driven with a keen eye for performance metrics (CTR, engagement, conversion).
  • A team player who can collaborate across creative, external partners, and performance teams.
Benefits

As a member of our team, you can expect:

  • Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
  • Be part of a winning team on a journey to global scale.
  • Competitive compensation based on your performance.
  • Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.
  • Work-From-Anywhere benefit to enable you to thrive personally and professionally.

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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