Meta Ads

4 days ago

Manila, National Capital Region, Philippines WorthyWorld Marketing Ltd Full time $80,000 - $120,000 per year
Meta Ads / Google Ads Specialist (E-Commerce)

Location: Remote

Type: Full-Time / Contractor

We're Craftamo — a fast-growing eCommerce brand with a passionate global community of artists. We're looking for a paid ads expert who knows how to scale eCom campaigns profitably, while working hand-in-hand with our email marketing team to maximise customer lifetime value.

What You'll Do
  • Manage & Scale Campaigns: Plan, launch, and optimise Meta Ads (Facebook/Instagram) and Google Ads (Search, Shopping, YouTube, Display) to hit ROI and ROAS targets.
  • Audience & Funnel Strategy: Build smart funnels - from prospecting and retargeting to customer retention.
  • Creative Testing: Develop, brief, and test ad creatives with strong hooks and CTAs that convert.
  • Data-Driven Optimisation: Track KPIs daily, analyse campaign performance, and adjust budgets/strategies in real time.
  • Work Across Channels: Collaborate with our email marketer to align paid traffic with flows, ensuring lifetime customer value (LTV) is maximised.
  • Scaling Mindset: Identify growth opportunities while maintaining healthy margins.

What We're Looking For

  • Proven track record managing Meta & Google Ads for eCommerce brands.
  • Deep understanding of CAC vs LTV and how to balance paid + owned media.
  • Skilled in A/B testing, attribution models, and scaling winning campaigns.
  • Strong analytical mindset — you thrive on data, insights, and performance reports.
  • Experience managing budgets of $20K+ monthly across multiple ad platforms.
  • Comfortable collaborating with creatives, copywriters, and retention marketers.
Bonus Points
  • Knowledge of Klaviyo or advanced email/LTV strategies.
  • Experience in subscription-based or DTC models.
  • Familiarity with influencer campaigns and how they integrate with paid traffic.
Why Join Us
  • Be part of a creative, global brand loved by thousands of customers.
  • Remote flexibility with an ambitious team.
  • Your campaigns will directly fuel growth - your impact will be visible and celebrated.

How to Apply

Send us:

  1. A quick intro about your eCom ads experience.
  2. Case studies or results you've achieved (ROAS, LTV uplift, scaling wins).
  3. The most profitable campaign you've ever run - and why it worked.

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