
Meta Ads
4 days ago
Location: Remote
Type: Full-Time / Contractor
We're Craftamo — a fast-growing eCommerce brand with a passionate global community of artists. We're looking for a paid ads expert who knows how to scale eCom campaigns profitably, while working hand-in-hand with our email marketing team to maximise customer lifetime value.
What You'll Do- Manage & Scale Campaigns: Plan, launch, and optimise Meta Ads (Facebook/Instagram) and Google Ads (Search, Shopping, YouTube, Display) to hit ROI and ROAS targets.
- Audience & Funnel Strategy: Build smart funnels - from prospecting and retargeting to customer retention.
- Creative Testing: Develop, brief, and test ad creatives with strong hooks and CTAs that convert.
- Data-Driven Optimisation: Track KPIs daily, analyse campaign performance, and adjust budgets/strategies in real time.
- Work Across Channels: Collaborate with our email marketer to align paid traffic with flows, ensuring lifetime customer value (LTV) is maximised.
- Scaling Mindset: Identify growth opportunities while maintaining healthy margins.
What We're Looking For
- Proven track record managing Meta & Google Ads for eCommerce brands.
- Deep understanding of CAC vs LTV and how to balance paid + owned media.
- Skilled in A/B testing, attribution models, and scaling winning campaigns.
- Strong analytical mindset — you thrive on data, insights, and performance reports.
- Experience managing budgets of $20K+ monthly across multiple ad platforms.
- Comfortable collaborating with creatives, copywriters, and retention marketers.
- Knowledge of Klaviyo or advanced email/LTV strategies.
- Experience in subscription-based or DTC models.
- Familiarity with influencer campaigns and how they integrate with paid traffic.
- Be part of a creative, global brand loved by thousands of customers.
- Remote flexibility with an ambitious team.
- Your campaigns will directly fuel growth - your impact will be visible and celebrated.
How to Apply
Send us:
- A quick intro about your eCom ads experience.
- Case studies or results you've achieved (ROAS, LTV uplift, scaling wins).
- The most profitable campaign you've ever run - and why it worked.
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