Ad and Promo Lead

20 hours ago

Manila, National Capital Region, Philippines Private Advertiser Full time $40,000 - $60,000 per year

Is responsible for creating compelling content and leading the execution of communication strategies that support events, promotions, and brand activities. This role involves developing engaging copy for marketing materials—including event titles, taglines, and campaign catchphrases—that resonate with diverse audiences and strengthen brand visibility.

In addition to copywriting and editing, the role oversees the planning and implementation of media and communication plans for product launches, promotional campaigns, and special events. This includes crafting and submitting press releases, coordinating advertising placements, and maintaining accurate records of media outputs such as tearsheets and ad placements. Attention to detail and strong documentation skills are essential for ensuring accurate reporting and performance tracking.

The position requires hands-on involvement in event planning, from conceptualization to execution, ensuring seamless integration of communication strategies into on-ground activities. Experience in supervising projects and teams is vital, as the role often involves coordinating with cross-functional departments and external partners to deliver initiatives on time and within budget.

A solid background in media, advertising, or events management is necessary, with at least five years of proven experience in marketing communications or related fields. Strong copywriting, editing, and media planning skills are key to success, along with the ability to balance creativity with strategic execution. A degree in advertising, media, journalism, or mass communications provides the foundation for this role, equipping the supervisor to effectively bridge creative storytelling with structured campaign management.

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