Paid Media Buying Specialist

At Link Creative, we're committed to empowering businesses to reach their full potential through innovative digital marketing strategies. We see ourselves as more than just a service provider; we are a growth partner, constantly innovating and collaborating to help our clients achieve their business goals. We're dedicated to crafting solutions that not only meet immediate needs but also anticipate future challenges.

We blend the comprehensive expertise of an in-house marketing team with the dynamic adaptability of an external agency. This approach allows us to offer personalized services that are both effective and flexible, adapting to the ever-changing digital landscape. Our focus is on enhancing the online presence and building credibility for our clients, fostering long-term success. We utilize the latest tools and techniques to ensure our clients' brands stand out in a crowded marketplace.

We're dedicated to connecting our clients with their target audiences in innovative ways, enhancing their market presence, and achieving tangible results. Our clients' success is our priority, and we thrive on seeing them thrive. We embark on this journey of growth together, leveraging digital marketing to unlock new opportunities for our clients.

Paid Media Specialist

Location: Remote

Reports to: COO

Type: Full-Time

Position Overview

As the Paid Media Specialist, you will take full ownership of our paid media division. You'll be responsible for strategizing, launching, managing, and optimizing 100% of our clients' paid ad campaigns across Google, Meta (Facebook/Instagram), and YouTube. This role demands strong technical expertise, analytical thinking, and creative input.

You will work closely with our graphic designer and production team to shape the creative direction of ad assets and ensure alignment with performance goals. If you're passionate about paid media and thrive in a leadership role where your results speak for themselves — we want to hear from you.

Key Responsibilities

• Campaign Strategy & Execution
• Plan, build, and manage end-to-end paid media campaigns across Google Ads, Meta Ads, and YouTube.
• Set and manage budgets, bidding strategies, audience targeting, and ad placements.
• Implement full-funnel strategies, including prospecting, retargeting, and conversion optimization.
• Optimization & Performance Analysis
• Monitor campaign performance daily, making real-time adjustments to improve ROI.
• Conduct A/B testing on creatives, copy, and landing pages.
• Prepare and present performance reports with actionable insights.
• Creative Direction & Collaboration
• Provide strategic guidance on ad creative and messaging based on performance data and industry trends.
• Collaborate closely with our graphic designer and video production team to bring high-converting assets to life.
• Offer input on creative formats, hooks, and concepts for static, carousel, video, and UGC-style ads.
• Leadership & Innovation
• Lead the paid media division, owning the results and driving innovation.
• Stay current with industry trends, algorithm updates, and emerging platforms/tools.
• Recommend new growth opportunities and testing strategies for clients.

Qualifications

• 3+ years of hands-on experience managing paid media campaigns across Google, Meta, and YouTube.
• Strong track record of driving measurable results (e.g., ROAS, CPL, CPA, etc.).
• Proficient in Google Ads Manager, Meta Business Suite, and YouTube Ads (via Google Ads).
• Deep understanding of audience segmentation, pixel tracking, UTM implementation, and conversion APIs.
• Data-driven mindset with proficiency in interpreting analytics dashboards (Google Analytics, Meta Insights, etc.).
• Experience in creative collaboration and offering feedback on design/video content.
• Excellent communication skills, both written and verbal.
• Agency experience preferred but not required.

What We're Looking For:

• Someone who thrives in a fast-paced, team-oriented environment.
• A strategic thinker who can zoom in on details and zoom out for big-picture planning.
• An exceptional communicator who builds trust and rapport easily.
• A proactive leader who ensures the internal team and clients are always aligned.

What We Offer:

• Competitive salary ($10-$15/hour)
• Opportunities for professional development and career growth
• Flexible remote work environment
• A collaborative and innovative team culture

Work Hours: 9AM to 5PM CST

Link Creative is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, marital status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Link Creative is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation for individual and team.

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