Strategic Regional Marketing Specialist

3 days ago

Pasig, National Capital Region, Philippines beBeeMarketing Full time ₱800,000 - ₱1,200,000
Job Description

The Trade Marketing Manager plays a pivotal role in driving marketing operations and developing category reviews to meet the company's goals and objectives, ultimately enhancing market share, customer satisfaction, and productivity performance.

  • Marketing Consultancy for the region: The incumbent oversees marketing activities for assigned regions to ensure alignment with business objectives.
  • Implementation of corporate marketing standards: This involves managing and implementing marketing policies and guidelines across various regions.
  • Regional Special Projects: The Trade Marketing Manager is responsible for initiating and overseeing special projects that drive regional growth and improvement.
  • Marketing Training Consultant: This role involves providing training and guidance to area managers, store managers, and other stakeholders on marketing techniques, practices, and policies.

Key Responsibilities:

  • Develops and executes activation programs to drive regional growth and improvement.
  • Plans, evaluates, and oversees the execution of promotional and visibility activities within the region.
  • Monitors progress and top-line business results for each region.
  • Ensures timely and efficient execution of all trade programs.

Process Improvement and Solutions:

  • Monitors, develops, and improves processes to link marketing activities with operations team activities.
  • Designs, develops, and implements execution strategies to drive regional growth.
  • Provides leadership in translating brand marketing strategy into impactful trade programs.
  • Recommends and tracks process check metrics to ensure continuous improvement.

Product Category Review:

  • Provides analytics and insights to customer dynamics using business intelligence data to drive business opportunities.
  • Monitors product and category performance per store and region.
  • Provides monthly RBU/district product performance reports.
  • Researches and provides feedback reports on competitive activity, market situations, and issues affecting marketing in the region.

Trade Marketing Training Programs:

  • Drives trade marketing training needs of area managers, store managers, and other stakeholders.
  • Oversees usage and updating of Trade Marketing Playbook/Tool Kit.

Required Skills and Qualifications:

  • Bachelor's degree in Management, Business Administration, Marketing, or related field.
  • At least 5 years of experience in Trade Marketing Manager/Brand Activation Manager roles, preferably in a multinational consumer goods company.
  • Strong leadership, communication, and collaboration skills to operate effectively across cultural and functional boundaries.
  • Ability to think strategically and make informed decisions quickly.
  • Adept in Merchandising, Local Store Marketing, Trade Marketing, Activation, and Below-The-Line Marketing Activities.
  • Willingness to perform fieldwork in designated areas.

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