Marketing Specialist

17 hours ago

Pasig, National Capital Region, Philippines IT Group, Inc. Full time

The Marketing Specialist is responsible for supporting the Head of Marketing, and Regional Chief Marketing Officer; Regional Technology Manager in providing copy, content and administrative support: from lead database management and verification to marketing and promotional materials and event management, strategic management. He/She is tasked to implement strategic business plans to meet both principal and ITG targets. He or she is expected to be creative, proactive, organized and has a drive to deliver results and meet deadlines to meet the revenue target. He or she must be able to multi-task and deliver multiple projects and requirements across the regional scope.

Product Strategy and Positioning
  • Collaborate with cross-functional teams to understand product features, benefits, and unique selling points.
  • Develop a deep understanding of the target market and competitors to inform product positioning strategies.
  • Work closely with product development teams to ensure alignment between marketing initiatives and product capabilities.
Go-to-Market Planning, Strategies and Execution
  • Lead the development of comprehensive go-to-market plans for lead and demand generation, product launches and updates.
  • Create and implement effective budget strategies that maximize revenue while maintaining competitiveness and ensure ROI.
  • Execute data-driven marketing campaigns to generate demand and attract qualified leads.
  • Utilize a mix of digital marketing, content creation, events, and other channels to reach target audiences.
  • Implement strategies for lead nurturing, conversion, and retention to drive revenue growth.
  • Collaborate with sales teams to ensure lead nurturing and conversion, seamless product adoption and customer satisfaction.
  • Develop and execute strategies to upsell and cross-sell to existing customers.
Performance Measurement
  • Define key performance indicators (KPIs) for marketing initiatives and regularly assess performance against goals.
  • Implement tracking and analytics tools to measure the impact of marketing efforts on revenue.
  • Continuously optimize strategies based on performance data and market feedback.
Customer Engagement and Retention
  • Establish customer feedback mechanisms and gather insights to improve product offerings.
  • Collaborate with customer success teams to enhance customer satisfaction and retention.
Collaboration and Communication
  • Work closely with Practice Heads and sales teams to align marketing efforts with revenue goals and customer needs.
  • Communicate effectively with internal stakeholders, providing regular updates on marketing initiatives and results.
  • Collaborate with the broader marketing team to ensure consistency in brand messaging and image.
Qualifications
  • Bachelor's degree in Marketing, Digital Media or Creative Design field
  • At least 1–3 years of relevant experience
  • Knowledge of CRM tools and other productivity tools
  • Strong verbal and written communication skills
  • Proficiency with creative tools (e.g., Photoshop, Adobe Illustrator, Canva)
  • Experience with marketing tools (e.g., Mailchimp, SurveyMonkey, Facebook and LinkedIn Analytics/Insights, LinkedIn Sales Navigator, Google Suite)
  • Social media savvy is a plus
  • Experience in Event Management
  • Experience in B2B is an advantage but not required
  • Experience collaborating with 3rd party vendors/suppliers
  • Able to work in Quezon City
Seniority level
  • Entry level
Employment type
  • Full-time
Job function
  • Marketing and Sales

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