Channel Engagement Specialist

At AIA, our goal is to create a healthier, more sustainable future for everyone.

This involves finding new ways not only to better people's lives but also to improve the communities and environments we live in. Our ambition is to help a billion people live Healthier, Longer, Better Lives by 2030.

To achieve this, we need professionals who can inspire meaningful connections with customers, partners, and other stakeholders. They will be responsible for delivering purpose-led brand positioning and messaging, making a positive impact across all channels.

So if you believe in inspiring a better future, read on.

About the Role

This position plays a vital part in advancing our movement. It involves creating and implementing strategies to engage distribution/sales partners, fostering strong relationships and driving product adoption. This role ensures that distributors are well-equipped to increase product and distributor activation.

• Developing strategies to engage sales teams and drive product adoption.
• Creating proposition-based content, mainly focused on ensuring distribution enablement.
• Collaborating with sales and training teams to roll out product-related initiatives.
• Developing proposition-based sales materials to empower sales teams with product knowledge.
• Conducting market scans to ensure products remain competitive.
• Working closely with internal teams to align messaging and ensure consistency across customer and distributor touchpoints.

Key Responsibilities:

Distribution Engagement Initiatives

• Developing and implementing strategies to engage distribution/sales partners and drive product adoption.
• Testing and implementing distributor education and engagement tactics to improve activation and maximize adoption.
• Designing and delivering product refreshers on a quarterly basis, based on business needs/areas of focus.
• Providing support to equip distributors to update customers on the impact of market movements to their policies.

Content Creation

• Crafting compelling, customer-focused content that clearly communicates the value proposition of our products/services, including presentations and marketing collateral.

Product Launch Collaboration

• Partnering with the sales and training team to create and roll out product launch initiatives, ensuring seamless communication and team preparedness.
• Developing content for product launches in partnership with Product Marketing: product video, product client presentation, etc.

Sales Tools Development

• Designing user-friendly sales tools, ready reckoners, and cheat sheets to empower sales teams with clear, concise resources.
• Developing proposition-based product training materials for distributors, covering product features/benefits, as well as how to position/sell product.
• Conducting train-the-trainer sessions on product and usage of product kits.
• Conducting training in key areas needed.

Competitive Benchmarking and Surveys

• Conducting regular competitive analysis and market surveys to scan the market landscape, ensuring our strategies remain informed and competitive.

Cross-Functional Collaboration

• Working closely with Product Tribe, Sales, BPI AIA, and Training teams to align messaging and ensure consistency across customer and distributor touchpoints.

Performance Tracking

• Monitoring and analyzing the effectiveness of engagement initiatives, content, and market insights, using data to optimize strategies.
• Tracking performance of new product launches and identifying areas for improvement in distribution.
• Monitoring agent activation on product following launch.

Minimum Job Requirements:

• Bachelor's degree in business, marketing, or another related field.
• Min 5 years experience in product management, marketing, training, sales, business development.
• Excellent presentation/public speaking skills.
• Strong organizational and planning skills with keen eye for detail and time management.
• Self-motivated and collaborative.

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