Manager, Channel

1 day ago

Quezon City, National Capital Region, Philippines Universal Robina Corporation Full time
Overview

Universal Robina Corporation is looking for a Channel Strategy Development Manager who leads the strategic thinking & direction of the assigned channel. This includes strategy creation & PUSO Standards. They collaborate closely with Category Strategy and Field Sales to create a cohesive channel growth story aligned to company strategic priorities. Develops & Evaluates Channel Omnibus Programs. They are expected to be the channel experts & will look at other channel opportunities for potential business growth.

Responsibilities
  • Primary knowledge center of the channel within the team.
  • Supports in research, studies to constantly improve shopper understanding within the channel.
  • Regularly reviews the company performance by channel, by area, through internal, external data and recommends appropriate intervention to address opportunities identified.
  • Regularly collaborates with Field Sales to gather Field Insights on Account & Channel
  • Maintains the collective view of the categories within the channel to drive the achievement of company channel sales metrics.
  • Develops and cascades the Channel Standards & Overall Channel Strategy
  • Owner of Channel shopper comms & KVs, as well as understanding of ASC guidelines
  • Collaborates with Category Strategy to align initiatives to the Channel & Customer Strategy
  • Supports the Channel Manager in the TMG Channel Gatekeeping of their assigned channel & approves programs based on Channel Strategy & Company Priorities.
  • Ensures alignment of Field Sales BDP Activities to Channel & Company Priorities
  • Develops & Evaluates Channel Specific Omnibus Programs. Hands over requirement to Operations for execution.
  • Supports the Channel Manager in forecasting volume builds for Channel Omnibus Programs
  • Supports the Channel Manager in developing the Customer Story - for Customer Engagements, BRs, & JBPs
  • Provides Allocation Principle based on Sufficiency & Channel Strategy for NPD & Promo Packs.
  • Supports the Channel Manager in consolidating the Channel Calendar (both TMG & BDP).
  • Performs cost analysis for channel programs and initiatives.
  • Recommends budgets for Channel Business Development. Leads in process of availing budget of aligned Channel & Account specific programs.
Qualifications
  • Graduate of Business Management, Marketing, Engineering or equivalent
  • Preferably 3 to 5 years experience in Trade Marketing
  • Excellent leadership and interpersonal skills
  • Strong quality and process based orientation.
  • Organized and has the ability to move results forward with a cross-functional team
  • Quick learner and is highly adaptable to change.

Note: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.

Experience
  • Experience Range: 3 - 5 years
Job posted on

Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Sales and Business Development
  • Industries: Manufacturing
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