Strategic Marketing Director for Professional Services and Real Estate

12 hours ago

Manila, National Capital Region, Philippines VargasAndrews Full time

About VargasAndrews

VargasAndrews is a professional services firm specializing in business transformations and turnarounds.

We are driven by a passion for customer obsession, teamwork, agility, and accountability. Our vision is to become a global leader in business transformations.

Role Overview

We are seeking an experienced Strategic Marketing Director to lead our marketing efforts across three unique businesses: VargasAndrews, Smart Suites LLC, and Flourish Homes.

The ideal candidate will have extensive experience in strategic marketing, team leadership, and a deep understanding of the hospitality and real estate industries.

Key Responsibilities:

  • Develop and implement marketing campaigns that generate qualified leads and discovery calls.
  • Utilize Google Ads to manage and optimize paid search campaigns, ensuring cost-effective lead generation.
  • Report regularly on KPIs such as the number of leads generated, discovery calls, and campaign ROI.
  • Develop and oversee LinkedIn B2B outreach strategies
  • Lead marketing strategies, including social media, to enhance brand presence and engagement.
  • Oversee and execute content creation for social media campaigns that align with the company's mission.
  • Collaborate with executive leadership to maintain consistent messaging across all platforms.
  • Analyze data to evaluate campaign performance and make strategic adjustments

Company 1: VargasAndrews (Professional Services Outsourcing)

  • Create and execute a marketing plan that highlights the company's commitment to growth and customer satisfaction.
  • Manage marketing campaigns across social media platforms, building awareness and engagement with potential clients.
  • Supervise SEO efforts to ensure optimal visibility of the company's website and online presence.
  • Implement LinkedIn outreach strategies to build relationships with potential clients and partners.

Company 2: Smart Suites LLC (Vacation Rental/Airbnb)

  • Develop and oversee LinkedIn B2B outreach strategies, focusing on partnerships within the vacation rental industry.
  • Lead SEO optimization for vacation rental listings on platforms such as Airbnb, Booking.com, and VRBO.
  • Supervise content creation for SEO-driven strategies, including keyword research and campaign performance analysis.

Company 3: Flourish Homes (Real Estate)

  • Create and execute a marketing plan for Flourish Homes that highlights the company's commitment to growth and community building.
  • Manage marketing campaigns across social media platforms, building awareness and engagement with property owners and tenants.
  • Oversee SEO efforts to ensure optimal visibility of property listings and company branding.
  • Implement LinkedIn outreach strategies to build relationships with potential property management clients.

Team Leadership:

  • Lead a marketing associate providing guidance and mentorship.
  • Ensure effective collaboration across all marketing activities for the three companies.
  • Report regularly on the performance of all campaigns, making recommendations for improvements.

Skill Requirements:

  • Ability to manage multiple clients and projects.
  • Excellent communication and project management abilities.
  • 5+ years of marketing experience, with a strong focus on the hospitality and real estate industries.
  • Proven leadership and team management experience.
  • Expertise in social media, SEO, and B2B LinkedIn outreach.
  • Experience with platforms like Airbnb, VRBO, Booking.com, and familiarity with real estate marketing.
  • Basic web development skills are a plus (e.g., HTML, CSS, or website management tools).
  • Strong knowledge and hands-on experience with Google Ads and other digital marketing platforms.
  • Strong ability to analyze data and adjust strategies to improve campaign outcomes.
  • Leadership and people management skills.
  • Strategic thinking and ability to handle complex marketing plans across different industries.
  • Creative and analytical mindset.
  • Strong communication and organizational skills.

Compensation Package:

The salary range for this position is between $1,500 - $2,200 per month, depending on experience and qualifications.

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