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Strategic Marketing Director for Professional Services and Real Estate
4 weeks ago
About VargasAndrews
VargasAndrews is a professional services firm specializing in business transformations and turnarounds.
We are driven by a passion for customer obsession, teamwork, agility, and accountability. Our vision is to become a global leader in business transformations.
Role Overview
We are seeking an experienced Strategic Marketing Director to lead our marketing efforts across three unique businesses: VargasAndrews, Smart Suites LLC, and Flourish Homes.
The ideal candidate will have extensive experience in strategic marketing, team leadership, and a deep understanding of the hospitality and real estate industries.
Key Responsibilities:
- Develop and implement marketing campaigns that generate qualified leads and discovery calls.
- Utilize Google Ads to manage and optimize paid search campaigns, ensuring cost-effective lead generation.
- Report regularly on KPIs such as the number of leads generated, discovery calls, and campaign ROI.
- Develop and oversee LinkedIn B2B outreach strategies
- Lead marketing strategies, including social media, to enhance brand presence and engagement.
- Oversee and execute content creation for social media campaigns that align with the company's mission.
- Collaborate with executive leadership to maintain consistent messaging across all platforms.
- Analyze data to evaluate campaign performance and make strategic adjustments
Company 1: VargasAndrews (Professional Services Outsourcing)
- Create and execute a marketing plan that highlights the company's commitment to growth and customer satisfaction.
- Manage marketing campaigns across social media platforms, building awareness and engagement with potential clients.
- Supervise SEO efforts to ensure optimal visibility of the company's website and online presence.
- Implement LinkedIn outreach strategies to build relationships with potential clients and partners.
Company 2: Smart Suites LLC (Vacation Rental/Airbnb)
- Develop and oversee LinkedIn B2B outreach strategies, focusing on partnerships within the vacation rental industry.
- Lead SEO optimization for vacation rental listings on platforms such as Airbnb, Booking.com, and VRBO.
- Supervise content creation for SEO-driven strategies, including keyword research and campaign performance analysis.
Company 3: Flourish Homes (Real Estate)
- Create and execute a marketing plan for Flourish Homes that highlights the company's commitment to growth and community building.
- Manage marketing campaigns across social media platforms, building awareness and engagement with property owners and tenants.
- Oversee SEO efforts to ensure optimal visibility of property listings and company branding.
- Implement LinkedIn outreach strategies to build relationships with potential property management clients.
Team Leadership:
- Lead a marketing associate providing guidance and mentorship.
- Ensure effective collaboration across all marketing activities for the three companies.
- Report regularly on the performance of all campaigns, making recommendations for improvements.
Skill Requirements:
- Ability to manage multiple clients and projects.
- Excellent communication and project management abilities.
- 5+ years of marketing experience, with a strong focus on the hospitality and real estate industries.
- Proven leadership and team management experience.
- Expertise in social media, SEO, and B2B LinkedIn outreach.
- Experience with platforms like Airbnb, VRBO, Booking.com, and familiarity with real estate marketing.
- Basic web development skills are a plus (e.g., HTML, CSS, or website management tools).
- Strong knowledge and hands-on experience with Google Ads and other digital marketing platforms.
- Strong ability to analyze data and adjust strategies to improve campaign outcomes.
- Leadership and people management skills.
- Strategic thinking and ability to handle complex marketing plans across different industries.
- Creative and analytical mindset.
- Strong communication and organizational skills.
Compensation Package:
The salary range for this position is between $1,500 - $2,200 per month, depending on experience and qualifications.
