Strategic Marketing Director for Diversified Businesses

4 weeks ago

Manila, National Capital Region, Philippines VargasAndrews Full time
Job Summary

We are seeking a highly experienced Strategic Marketing Director to lead the marketing efforts for three unique businesses: VargasAndrews, a professional services firm; Smart Suites LLC, a vacation rental company; and Flourish Homes, a real property management company.

The ideal candidate will have extensive experience in strategic marketing, team leadership, and a deep understanding of the hospitality and real estate industries.

Key Responsibilities:
  • VargasAndrews:
    • Develop and implement marketing campaigns that generate qualified leads and discovery calls.
    • Utilize Google Ads to manage and optimize paid search campaigns, ensuring cost-effective lead generation.
    • Report regularly on KPIs such as the number of leads generated, discovery calls, and campaign ROI.
    • Develop and oversee LinkedIn B2B outreach strategies.
    • Lead marketing strategies, including social media, to enhance brand presence and engagement.
    • Oversee and execute content creation for social media campaigns that align with the company's mission.
    • Collaborate with executive leadership to maintain consistent messaging across all platforms.
    • Analyze data to evaluate campaign performance and make strategic adjustments.
  • Smart Suites LLC:
    • Develop and oversee LinkedIn B2B outreach strategies, focusing on partnerships within the vacation rental industry.
    • Lead SEO optimization for vacation rental listings on platforms such as Airbnb, Booking.com, and VRBO.
    • Supervise content creation for SEO-driven strategies, including keyword research and campaign performance analysis.
  • Flourish Homes:
    • Create and execute a marketing plan for Flourish Homes that highlights the company's commitment to growth and community building.
    • Manage marketing campaigns across social media platforms, building awareness and engagement with property owners and tenants.
    • Oversee SEO efforts to ensure optimal visibility of property listings and company branding.
    • Implement LinkedIn outreach strategies to build relationships with potential property management clients.
Requirements:
  • A minimum of 5 years of marketing experience, with a strong focus on the hospitality and real estate industries.
  • Proven leadership and team management experience.
  • Expertise in social media, SEO, and B2B LinkedIn outreach.
  • Experience with platforms like Airbnb, VRBO, Booking.com, and familiarity with real estate marketing.
  • Strong knowledge and hands-on experience with Google Ads and other digital marketing platforms.
  • Leadership and people management skills.
  • Strategic thinking and ability to handle complex marketing plans across different industries.
  • Creative and analytical mindset.
  • Strong communication and organizational skills.

This is an independent contractor role, offering a salary range of $1,500 - $2,200 per month. If you're a motivated and experienced marketing professional looking to take on a challenging role, we encourage you to apply.

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