
Retention Marketing Specialist
2 days ago
We are seeking an experienced professional to lead our retention marketing efforts. As a key member of our team, you will be responsible for developing and executing email marketing strategies that drive results.
About the Role- This role involves designing and implementing email marketing automation campaigns to engage clients and improve customer relationships.
- You will monitor and optimize campaign performance to ensure error-free launches and continuous improvements.
- Collaboration with cross-functional teams is essential to deliver on-brand, timely, and cost-effective projects.
- Tracking and analyzing email KPIs, campaign outcomes, and competitor activity will inform strategic recommendations.
- Effective communication with clients through regular calls and presentations is crucial to align strategies with business goals.
- A small team management aspect includes coaching, onboarding, and training junior staff members.
- Contributing to internal knowledge-building and service development by refining processes and updating training resources is also part of this role.
- Bachelor's degree in Marketing, Business Administration, Communications, or related field (or equivalent work experience)
- At least 4 years of experience in retention marketing, email marketing, or digital campaign execution
- Hands-on experience with marketing platforms like Klaviyo, HubSpot, or Mailchimp
- Proficient in executing email and SMS campaigns
- Familiarity with analytics tools (e.g., Google Analytics, Excel, or dashboards)
- Strong attention to detail for error-free campaign execution
- Excellent time management to meet campaign deadlines
- Proven experience managing teams; prior experience leading remote teams is an advantage
- Full-time Remote Work Setting
- Paid Time Off (30 days annually)
- Observance of Public Holidays
- Internet Allowance
- Health and Wellness Allowance
- Maternity and Paternity Benefit
- Loyalty Rewards
- Performance-based Incentives and Bonuses
- Outcome-focused Environment
- Highly Rated Workplace – We have a strong reputation among employees
- Career Growth – Opportunities for professional development
- Work-Life Balance – Support for flexible work environments
- Industry Leader – Partnering with top brands
- Global Impact – Working with a diverse team worldwide
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