
Strategic Retention Leader
2 days ago
We're seeking a seasoned Retention Manager to own our email, SMS, and loyalty programs. This role blends lifecycle marketing, VIP engagement, membership growth, and customer advocacy. You'll design automated journeys that keep customers coming back, build programs that turn VIPs into brand promoters, and create a retention engine that maximizes lifetime value.
Key Responsibilities:- Build and optimize advanced flows (welcome, onboarding, replenishment, winback, VIP, membership) that drive engagement and repeat purchases.
- Identify and nurture top buyers with personalized outreach, turning them into affiliates, brand advocates, and case study partners.
- Grow adoption of our membership plan, reduce churn, and create exclusive perks that keep customers engaged long-term.
- Launch referral, loyalty, and UGC programs that turn satisfied customers into active promoters of the brand.
- Run surveys, segment customers, and deliver retention reports with insights to inform growth, product, and CX strategies.
- Have a proven track record of scaling email/SMS programs for e-commerce.
- Bring experience in customer retention, VIP management, or loyalty programs.
- Be an excellent communicator: strong writing skills and comfortable engaging directly with customers.
- Be data-driven — able to track, analyze, and present retention metrics.
- Have a creative mindset: designs flows, perks, and campaigns that surprise and delight.
- A competitive base salary with room to grow as you deliver results.
- Potential performance-based bonuses based on email/SMS % revenue targets, repeat purchase lift, and membership take-rate.
- Creative freedom to design campaigns, perks, and programs that make a real difference.
- Collaboration with cross-functional teams and direct interaction with senior leadership.
- Opportunity to work with a high-impact product with proven demand and rapid marketplace expansion.
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Retention Marketing Specialist
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1 day ago
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