Digital Marketing Specialist

2 days ago

Mandaue City, Central Visayas, Philippines beBeeRetention Full time ₱800,000 - ₱1,000,000
Marketing Strategist Job Description

This is a marketing strategist role that involves developing and implementing data-driven marketing strategies tailored to client needs, ensuring a positive client experience and maximizing campaign performance.

Job Responsibilities:

  1. Collaborate with clients to understand their business needs and objectives.
  2. Strategize, formulate, and execute email, SMS, and other retention marketing strategies.
  3. Communicate insights and reports on performance.
  4. Develop and maintain strong client relationships to enhance client experience.
  5. Work with the Strategy Manager to manage multiple client accounts.
  6. Collaborate with the Activations team to ensure strategy alignment and clear instructions.
  7. Upsell and cross-sell additional services to clients.
  8. Share industry insights with marketing to position the company as a thought leader.

Key Outcomes & Accountabilities:

  1. Strategy Development: Create and implement effective marketing strategies.
  2. Account Management: Manage retention marketing programs for multiple brands.
  3. Client Understanding: Deeply understand client needs and translate into strategies.
  4. Performance Tracking: Analyze data to optimize campaign performance.
  5. Client Communication: Share insights and plan for development.
  6. Team Alignment: Ensure the Activations team is aligned with overall strategy.
  7. Service Expansion: Upsell and cross-sell services to increase revenue.
  8. Thought Leadership: Provide industry insights to enhance reputation.
  9. Work in a collaborative environment.

KPIs:

  1. Client Retention Rate
  2. Client Satisfaction (NPS)
  3. Campaign Performance (Email Revenue, Open Rate, etc.)
  4. Account Growth (Net Revenue Retention)
  5. Team Collaboration (Activations Feedback)
  6. Client Advocacy (Public Reviews, Case Studies)

Benefits:

  • Full-time Remote Work Setting
  • Paid Time Off (30 days annually)
  • Observance of Public Holidays
  • Internet Allowance
  • Health and Wellness Allowance
  • Maternity and Paternity Benefits
  • Loyalty Rewards
  • Performance-based Incentives and Bonuses
  • Outcome-focused Environment
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