
Elevate Your Career as a Digital Marketing Specialist
1 day ago
This is a leadership position within our organization's marketing department.
A Digital Marketing & Paid Media Specialist will lead the development and execution of data-driven marketing strategies to drive user acquisition and retention, resulting in increased brand awareness, customer engagement, and revenue growth. This specialist will be responsible for managing and optimizing various marketing campaigns across multiple channels, including but not limited to: social media, email, and paid advertising.
Key Responsibilities:- Market Research: Conduct market research to identify target audiences and create buyer personas that guide campaign development.
- Paid Media Campaigns: Develop and implement effective paid media campaigns across multiple platforms, such as Google Ads, Facebook, Instagram, and Pinterest, ensuring optimal budget allocation and maximum return on investment.
- Email and SMS Marketing: Plan, execute, and optimize email and SMS marketing campaigns via Klaviyo to foster strong relationships with customers and promote loyalty.
- Educational Background: A Bachelor's degree in marketing, digital marketing, communications, business, or a related field.
- Professional Experience: Over 5 years of experience in digital marketing with a focus on paid media campaigns, demonstrating expertise in developing and executing successful campaigns.
- Skills and Qualifications: Proven track record of managing successful paid media campaigns with measurable results, showcasing ability to analyze performance metrics and make data-driven decisions.
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