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Consumer Acquisition Strategist

1 week ago

Manila, National Capital Region, Philippines JT International (Philippines), Inc. Full time
Job Summary

The Trade Marketing Lead is a critical role within our Marketing team, focused on driving business growth in their territory through effective channel management and consumer engagement.

Key Responsibilities:

  1. Channel Development:
    • Analyze market trends and data to identify challenges and opportunities.
    • Develop strategic plans for JTI brands to achieve business goals.
  2. Campaign Execution:
    • Create and implement campaign mechanics to drive consumer acquisition.
    • Oversee the deployment and execution of marketing activities.
  3. Program Monitoring:
    • Regularly monitor and ensure compliance with campaign standards.
    • Review campaign performance and address challenges promptly.
  4. Territory Optimization:
    • Support new product launches and develop bottom-up launch campaigns.
    • Create consumer campaigns for new opportunities.
  5. Resource Allocation:
    • Manage and deploy field marketing budget and materials.
    • Ensure strict control and compliance for program enablers.