Consumer Insights Strategist
6 days ago
Job Overview:
We are seeking a highly skilled Consumer Insights Strategist to join our team at Manpower Outsourcing Services, Inc. This is an exciting opportunity for a seasoned professional to drive business growth through data-driven insights and strategic recommendations.
About the Role:
- Project Management: Oversee consumer research projects from start to finish, including vendor relationship management and project deliverables.
- Data Analysis & Interpretation: Support ad hoc deep dive analyses, analyzing complex data sets to identify key insights and actionable recommendations for business stakeholders.
- Social Listening: Maintain corporate social listening tools and create regular and ad hoc social insights reports to inform business decisions.
- Trend Monitoring & Analysis: Identify and track consumer trends, cultural shifts, and competitive activity within the beauty industry, proactively identifying emerging opportunities and potential threats based on consumer insights.
Key Qualifications:
- Bachelor's degree in Marketing, Psychology, Sociology, or a related field.
- 4-6 years of experience in consumer insights, market research, or a related field, preferably within the beauty or CPG industry.
- Strong analytical and problem-solving skills, with the ability to draw insights from complex data sets.
- Proficiency in Excel and PowerPoint.
- Digitally savvy, with experience in social listening highly preferred.
- Intellectual curiosity, passion for understanding consumer behavior, and a proactive, results-oriented mindset.
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