Territory Consumer Lead

4 days ago

Manila, National Capital Region, Philippines JT International (Philippines), Inc. Full time

Job Title: Territory Consumer Lead

Department: Marketing

Line Manager: Field Marketing Zone Manager

The Territory Consumer Lead (TCL) is under the Marketing function and is responsible for driving the business growth of their assigned territory through consumer acquisition and retention. To achieve this, the incumbent needs to drive quality Retailer Distribution and Wholesale Volume through a consumer-centric approach mindset. Based on their assessment of the challenges and opportunities in the assigned territory, making use of available information and collaborating with Field Sales, they will develop the necessary short- and long-term strategies and programs that will address the needs of the business and support the delivery of the territory KPIs, growth inclusive. This role will be tasked to lead the development and management (including monitoring and reporting) of relevant campaigns and/or programs, that are part of the overall regional and zone strategies covering various touchpoints such as General Trade Retailers and Wholesalers, Local Key Accounts, Designated Smoking Areas, and HORECA channels, where the overall objective is Consumer Acquisition and Retention in the assigned territory.

This role will also be tasked to do the following:

  • External (Nielsen) and Internal (Sales Data) Data Analysis
  • Conquer tools champion
  • Competitive Analysis
  • Budget Monitoring
  • Creation of internal documents such as contracts, project briefs, weekly reports, closure reports, presentations during business reviews

What you will do:

1) STRATEGY & CAMPAIGN / PROGRAM DEVELOPMENT

  • Review and understand all relevant information within the assigned territories through data understanding, competitive review, field work and in-sighting to identify challenges and opportunities, developing appropriate short-term and long-term strategic action plans for JTI brands within the territories assigned to enable business growth.
  • Responsible for initiating and securing complete project approval) and all operational mandatories to activate planned campaigns/programs (Coordination with Marketing & Sales (M&S) stakeholders, Third Party Agencies, procurement, Suppliers, commercial system encoding, testing and production).
  • Ensure campaign clarity amongst sales front liners

2) LEADING IMPLEMENTATION

  • Develop campaign/program mechanics, spiel and lead in briefing to field sales in order to guide them in the proper execution of programs across targeted trade partners and outlets consistent with program objectives, timelines, allocations, and all other company protocols with full compliance.
  • Manage overall deployment and implementation of Brand-led /Field Marketing-led activities in the assigned territories.
  • Key representative of Field Marketing (FM) in overseeing all activities in the assigned territories which will cover but not limited to various program tools such as consumer and trade deals, trade incentives, bundling activities (multi-pack or premium), sampling and consumer brand activations.
  • Manage and deliver an optimal full year consumer acquisition campaigns / programs calendar in the assigned territories.
  • Drive performance management & investment optimization. Drive program resources planning and deployment

3) PROGRAM EVALUATION

  • Perform regular survey on campaign / program execution to ensure compliance with standards / intended trade impact. Immediately resolve or address any challenges, that includes immediate escalation.
  • Review performance vs objectives and not limited to in terms of volume, stores participation, implementation guidelines, competitive response, ease in implementation and effective campaign spend.
  • This includes oversee, monitor, measure execution success and program post-evaluation.

4) TERRITORY LEADERSHIP

  • Support Brand and Field Marketing on Product Launches in building robust bottom up launch campaigns that include pipeline volumes and distribution partnering M&S stakeholders, drive merchandising requirements and pricing compliance for the assigned territories.
  • Develop consumer campaigns to enable brand range selling in pre-identified territory / barangays.
  • Provide cross functional support in understanding and developing an efficient route to consumer to better deliver high impact campaign and brand reach.
    • 5) RESOURCE MANAGEMENT
    • Responsible for assigned FM budget management and deployment of program tools and materials.
    • Establish strict management, control and compliance for program enablers.

Who we are looking for:

  • Bachelor's Degree graduate, preferably of a Marketing / Business / Communications - related courses
  • At least 2 years' experience in Sales, Marketing, and Trade Marketing. Field experience is an advantage
  • Good communication skills - Oral and Written (English, Filipino. Other local dialect is an advantage)
  • Good understanding of digital tools, including usage of MS Office (Word, Excel & PowerPoint, Power BI)
  • Data Gathering, insighting and analysis and be able to propose actionable solutions
  • Strategy and plan formulation
  • Problem Solving
  • Project Management and monitoring
  • Budget Management
  • Drivers' license (B1 or higher). We have a program to support qualified women, who do not hold a drivers' license

What the next steps are:

Thank you for applying We will make sure to provide you feedback within the next two weeks.

#J-18808-Ljbffr

  • Territory Growth Strategist

    4 days ago

    Manila, National Capital Region, Philippines JT International (Philippines), Inc. Full time

    **Job Overview**We are seeking a skilled Territory Consumer Lead to join our team at JT International (Philippines), Inc. The successful candidate will be responsible for driving business growth in their assigned territory through consumer acquisition and retention.The Territory Consumer Lead will develop short- and long-term strategies and programs to...

  • Consumer Marketing Manager

    4 days ago

    Manila, National Capital Region, Philippines JT International (Philippines), Inc. Full time

    **Job Description**As a Territory Consumer Lead at JT International (Philippines), Inc., you will play a critical role in driving business growth in your assigned territory. Your primary responsibility will be to develop and implement effective strategies and programs to acquire and retain consumers, ultimately contributing to the company's success.To...

  • Business Growth Strategist

    7 days ago

    Manila, National Capital Region, Philippines Jobs Territory Full time

    Job SummaryWe are seeking a highly skilled Business Growth Strategist to join our team at Jobs Territory. As a key member of our organization, you will be responsible for managing and growing the sellers' business through relevant business insights.Key ResponsibilitiesBuild and execute seller-level growth plans that cover key business opportunities for the...

  • Territory Sales Lead

    7 days ago

    Manila, National Capital Region, Philippines AMPLE LABORPOOL INC. Full time

    Job Title: Territory Sales LeadCompany Overview:AMPLE LABORPOOL INC. is a dynamic organization that seeks a highly skilled Territory Sales Lead to join our team. Sales and Merchandising ResponsibilitiesDevelop and execute sales strategies to drive revenue growth in assigned territory.Ensure Apple product merchandising meets brand standards and is updated as...

  • Consumer Engagement Manager

    7 days ago

    Manila, National Capital Region, Philippines JTI Full time

    About JTIWe celebrate diversity and inclusivity at JTI. Our company is home to 46,000 employees from all over the world who continuously build their unique success story.About the JobWe are seeking a highly motivated Consumer Activation Specialist to join our team. This role will support the Consumer Activation Manager in executing consumer activation...

  • E-commerce Operations Executive

    7 days ago

    Manila, National Capital Region, Philippines Jobs Territory Full time

    Job DescriptionWe are seeking an E-commerce Operations Executive to join our team at Jobs Territory. In this role, you will be responsible for managing and growing the sellers' business through relevant business insights, building strong relationships with sellers, and driving business results.Main ResponsibilitiesDevelop and implement strategies to drive...

  • Marketplace Performance Specialist

    7 days ago

    Manila, National Capital Region, Philippines Jobs Territory Full time

    OverviewJobs Territory is seeking a talented Marketplace Performance Specialist to join our team. In this role, you will be responsible for managing and growing the sellers' business through relevant business insights, building strong relationships with sellers, and driving business results.ResponsibilitiesManage and grow the sellers' business through...

  • Field Marketing Lead

    4 days ago

    Manila, National Capital Region, Philippines JT International (Philippines), Inc. Full time

    **About the Role**We are seeking a highly motivated and results-driven Territory Consumer Lead to join our team at JT International (Philippines), Inc. As a key member of our marketing team, you will be responsible for developing and implementing effective strategies and programs to drive business growth in your assigned territory.Your primary focus will be...

  • Consumer Activation Specialist

    5 days ago

    Manila, National Capital Region, Philippines JTI Full time

    At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.To make a difference with us, all you need to do is bring your human best.Consumer Activation SpecialistReporting to: Consumer Activation ManagerDuty Post:...

  • Sales Territory Lead

    1 week ago

    Manila, National Capital Region, Philippines SAP Philippines, Inc. Full time

    The ideal candidate for this Territory Ecosystem Manager position at SAP Philippines, Inc. will have profound knowledge in one or several SaaS solution areas, especially S/4 Public Cloud. A minimum of 5+ years' experience in sales (Territory/Channel Sales) is required, along with a proven sales track record and successful experience in multi-channel...

  • UniOps Consumer Business Partner Lead

    4 hours ago

    Manila, National Capital Region, Philippines Unilever Full time

    UniOps Consumer Business Partner Lead - PC HC Greater AsiaUnileverNegotiableOn-site - Manila 3-5 Yrs Exp Master Full-timeJob DescriptionDescriptionPurpose Of The RoleThe role is accountable for driving the end to end digitisation of marketing in the Business unit. This role leads the plan for landing capabilities for consumer engagement, innovation, and...

  • Territory Sales Expansion Leader

    3 days ago

    Manila, National Capital Region, Philippines Vertiv (Singapore) Holdings PTE. LTD. – ROHQ Full time

    Sales Expansion LeadershipThe Territory Sales Expansion Leader will lead sales efforts in a designated territory, achieving sales targets and revenue goals by expanding business with existing enterprise clients. This role requires a proven track record of meeting or exceeding sales targets and driving revenue growth.

  • Territory Productivity Expert

    46 minutes ago

    Manila, National Capital Region, Philippines Philippine Future Providers PFP Inc. Full time

    About Philippine Future Providers PFP Inc.We are a leading pan-Asian life and health insurance business with over 12 million customers across 10 markets. Our mission is to change the way people feel about insurance through innovative propositions, easy-to-understand products, and a simpler insurance experience.Our customer-led and digitally enabled approach...

  • Pharmaceutical Territory Manager

    5 days ago

    Manila, National Capital Region, Philippines John Clements Consultants, Inc. Full time

    We are seeking a Pharmaceutical Territory Manager to join our team. As a key member of our field sales team, you will be responsible for managing a defined territory and developing strong relationships with oncologists and other healthcare professionals.Main Responsibilities:Gather information on orders and market conditions from customers, hospital...

  • Consumer Product Development Lead

    5 days ago

    Manila, National Capital Region, Philippines Private Advertiser Full time

    The Private Advertiser is looking for a Consumer Product Development Lead to assist in the development and execution of brand strategies that drive business growth.Key Responsibilities:Assist in developing and implementing marketing plans to support business objectivesConduct market research to identify trends and opportunities for brand...

  • Industrial Territory Representative

    14 hours ago

    Manila, National Capital Region, Philippines Michael Page Full time

    About the OpportunityA rewarding opportunity has arisen for an Enterprise Account Growth Manager to join our team. As a key member of our sales team, you will be responsible for driving growth and expansion within the industrial sector in the Philippines.Key ResponsibilitiesDesign and execute sales and market activities to drive new logo growth.Demonstrate...

  • Consumer Electronics Manager

    2 days ago

    Manila, National Capital Region, Philippines QuickStart Solutions Full time

    QuickStart Solutions is hiring a highly skilled Product Manager to lead our consumer electronics team. In this key role, you will be responsible for developing and executing product strategies, managing the end-to-end product lifecycle, and collaborating with cross-functional teams.The ideal candidate will have a minimum of 2 years of experience in product...

  • Seller Relationship Manager

    7 days ago

    Manila, National Capital Region, Philippines Jobs Territory Full time

    About the RoleThe Seller Relationship Manager plays a crucial role in building and maintaining strong relationships with our sellers. This includes providing guidance on best practices, analyzing data to identify growth opportunities, and developing strategies to drive business results.Main ResponsibilitiesDevelop and implement seller-level growth plans that...

  • Executive Head

    44 minutes ago

    Manila, National Capital Region, Philippines weSource Full time

    The Executive Head - Consumer Banking will be responsible for driving business growth, developing strategies, and overseeing daily operations in Makati.This role requires a strong understanding of consumer banking, with expertise in product development, marketing, and sales.The ideal candidate will have a proven track record in consumer banking, with a deep...

  • Risk Assessment Professional

    4 days ago

    Manila, National Capital Region, Philippines ACOM CONSUMER FINANCE CORPORATION Full time

    Company OverviewACOM Consumer Finance Corporation is a multinational company with a rock-solid foundation, committed to excellence and prominence in the consumer finance industry.We are seeking passionate and innovative individuals who share our vision of being part of a game-changing team. As a Field Credit Investigator at ACOM, you will be part of the...