Digital Marketing Strategist

16 hours ago

Pasig, National Capital Region, Philippines beBeeDigitalMarketing Full time $80,000 - $120,000
Job Title: Digital Marketing Strategist

We are seeking a highly skilled and experienced Digital Marketing Strategist to lead our team in driving business growth through innovative digital marketing strategies. As a key member of our marketing department, you will be responsible for developing and executing comprehensive marketing plans that align with our company objectives.

The ideal candidate will have a strong understanding of B2B performance marketing and funnel management, as well as expertise in media platforms and analytics tools. They will also possess excellent communication and client-facing skills, with the ability to present ideas and insights clearly to senior stakeholders.

Main Responsibilities:

  • Develop and execute full-funnel performance marketing strategies across digital channels (SEM, paid social, display, native, programmatic).
  • Analyze and optimize campaign performance across key B2B metrics such as cost-per-lead (CPL), marketing qualified leads (MQLs), sales qualified leads (SQLs), pipeline contribution, and ROAS.
  • Supervise end-to-end campaign execution across multiple platforms, ensuring campaigns are optimized for scalability, efficiency, and funnel-stage effectiveness.
  • Collaborate closely with Creative, Strategy, Martech, and Analytics teams to deliver cohesive, high-performing campaigns.
  • Lead and mentor a team of performance marketers, fostering a high-performance culture and building capabilities in media buying, funnel mapping, automation tools, and testing frameworks.

Requirements:

  • 6–8 years of hands-on digital marketing experience, with a strong focus on B2B performance marketing and funnel management.
  • Expertise in media platforms (Google, LinkedIn, Meta, Microsoft Ads) and analytics tools (GA4, HubSpot, Looker Studio, Salesforce).
  • Strong understanding of B2B funnel metrics—MQL, SQL, pipeline velocity, cost-per-opportunity, and marketing-sourced revenue—and ability to tie them back to digital performance strategies.
  • Excellent communication and client-facing skills, with the ability to present ideas and insights clearly to senior stakeholders.

Bonus Points:

  • Demonstrated experience with automation tools and workflows.
  • Familiarity with data analysis and reporting.
  • Strong leadership and mentoring skills.

What We Offer:

  • A dynamic and collaborative work environment.
  • Ongoing training and development opportunities.
  • A competitive salary and benefits package.

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