Digital Marketing Officer

3 weeks ago

Pasig, National Capital Region, Philippines First Life Insurance Full time
Licensed Psychometrician | Recruitment Specialist

We're on a look out for a Digital Marketing Officer that serves as the custodian of First Life's digital ecosystem, managing all digital channels to ensure strategic content, performance optimization, and cohesive messaging.

Responsibilities
  • Manage all digital channels to ensure strategic content, performance optimization, and cohesive messaging.
  • Develop and execute content strategy across digital platforms.
  • Monitor and analyze performance metrics to optimize campaigns.
  • Collaborate with teams to align messaging with brand and business goals.
Qualifications
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • Must be highly passionate and creative.
  • 2+ years of work experience; 1-2 years in digital marketing with expertise in content strategy, analytics, and campaign management.
  • Proficiency in digital marketing tools (e.g., Google Analytics, SEO tools, social media platforms, email marketing software).
  • Strong copywriting and creative skills.
  • Experience with paid media (SEM, social ads) is a plus.
Seniority level
  • Entry level
Employment type
  • Full-time
Industries
  • Insurance

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