Digital Marketing Director

9 hours ago

Pasig, National Capital Region, Philippines beBeeDigitalMarketing Full time ₱800,000 - ₱1,200,000

We are seeking a strategic and experienced digital marketing leader to drive our digital marketing initiatives. The ideal candidate will be responsible for managing social media platforms, analyzing digital marketing effectiveness, overseeing website performance, and leading a team to drive engagement and growth.

Key Responsibilities
  • Social Media Management: Develop and execute social media strategies to increase engagement, brand awareness, and customer loyalty. Manage content calendars and oversee content creation, including copywriting, graphics, and videos. Monitor social media trends, competitor activities, and customer sentiment to optimize engagement. Implement and oversee paid social media campaigns, ensuring alignment with marketing objectives.
  • Analytics & Effectiveness: Track and analyze key performance indicators across all digital platforms, providing insights and recommendations. Use data-driven approaches to optimize campaigns, ensuring high return on investment. Generate reports on campaign performance, audience behavior, and digital marketing trends. Leverage tools such as Google Analytics and other digital marketing analytics platforms.
  • Website Management: Oversee website updates, ensuring a seamless user experience and optimized content. Collaborate with developers and designers to enhance website functionality, search engine optimization, and performance. Monitor website traffic, user engagement, and conversion rates, implementing improvements as needed.
  • People & Stakeholder Management: Lead, mentor, and develop a high-performing digital marketing team. Coordinate with upper management, internal stakeholders, agencies, and external partners to execute marketing initiatives. Ensure brand consistency across all digital channels in alignment with corporate objectives.
Qualifications & Skills
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 5+ years of experience in digital marketing, preferably in retail, commercial real estate, or shopping center industries.
  • Expertise in social media management, analytics, and website management.
  • Proficiency in digital marketing tools such as Google Analytics and SEO tools.
  • Strong analytical skills with the ability to interpret data and translate insights into action.
  • Experience managing and developing teams.
  • Excellent communication, project management, and stakeholder engagement skills.
  • Creative mindset with a passion for staying ahead of digital trends.
Job Requirements

This is an exciting opportunity to lead a high-performing digital marketing team and drive business growth through innovative digital marketing strategies.

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