Marketing Communications Strategist

4 hours ago

Pasig, National Capital Region, Philippines beBeeDigitalMarketing Full time ₱450,000 - ₱900,000
Marketing Communications Strategist

We are seeking a detail-oriented and analytical individual to join our marketing team as a Marketing Communications Strategist. This role will play a key part in refining our marketing strategies across email, SMS, and other digital messaging platforms.

The ideal candidate will have a proven track record of executing marketing communications strategies and analyzing existing communication flows to improve engagement and conversion rates. Experience with CRM and digital marketing tools is also required.

This position requires excellent communication and organizational skills, capable of thriving in a fast-paced environment. The successful candidate will be responsible for the tactical execution of communication strategies, ensuring they resonate with our diverse clientele.

Responsibilities:

  • Execute marketing communications strategies across email, SMS, and other digital channels.
  • Analyze and refine existing communication flows to improve engagement and conversion rates.
  • Implement measurement and analytics frameworks to monitor campaign performance.
  • Collaborate with a talented marketing team to promote an environment of innovation and continuous improvement.
  • Partner with the creative team to brief in campaign assets and provide strategic direction on messaging, tone, and content for email and digital communications.
  • Work closely with cross-functional teams to align specific communications strategies with broader marketing objectives.
  • Assist in managing CRM communications platforms, with a preference for experience in Klaviyo.
  • Report strategic insights and progress to senior management.
  • Undertake additional duties and projects as assigned by supervisors or management.

Essential Qualifications:

  • Bachelor's degree in business, marketing, communications, or related field.

Experience Required:

  • 3+ years of experience in marketing or a related field, with a strong focus on digital marketing communications.
  • Demonstrated capability in executing marketing strategies and communications in an e-commerce environment.
  • Prior experience building email templates within an Email Service Provider (ESP).
  • Proficient analytical skills with a proven ability to operate on a data-driven basis.
  • Hands-on experience with CRM and digital marketing tools.
  • Excellent communication and organizational skills, capable of thriving in a fast-paced environment.

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