Senior IT Marketing Specialist

24 hours ago

Cagayan de Oro, Northern Mindanao, Philippines beBeeMarketing Full time ₱2,000,000 - ₱2,500,000
Product Marketing Manager

A talented Product Marketing Manager is needed to drive the development and execution of go-to-market strategies for our IT product launches, market expansions, and feature rollouts. The ideal candidate will possess expertise in market research, competitive analysis, and sales enablement for IT solutions.

Key Responsibilities:
  1. Develop and execute comprehensive go-to-market strategies for IT product launches, market expansions, and feature rollouts.
  2. Conduct in-depth market research to analyze industry trends, customer needs, and competitor positioning.
  3. Build and refine customer segmentation models to optimize targeting and personalized messaging.
  4. Create and enhance sales enablement materials (pitch decks, battle cards, case studies, whitepapers).
  5. Collaborate with cross-functional teams to ensure alignment on positioning and messaging.
  6. Drive demand generation initiatives by supporting digital campaigns, content marketing, and ABM strategies.
  7. Define KPIs and performance metrics to measure go-to-market effectiveness and optimize marketing efforts.
Qualifications:
  1. 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology.
  2. Expertise in market research, competitive analysis, and sales enablement for IT solutions.
  3. Proven track record of launching and scaling technology products in global markets.
  4. Strong storytelling, messaging, and strategic thinking skills.
  5. Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.
  6. Ability to work cross-functionally and influence stakeholders across technical and business teams.

Location: Remote, Full-time

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