Senior Digital Marketing Specialist

1 day ago

Cagayan de Oro, Northern Mindanao, Philippines beBeeDigital Full time $60,000 - $80,000
Job Description

A highly skilled digital marketing specialist is sought after to plan, execute and manage end-to-end Google Ads campaigns. This individual will be responsible for conducting thorough keyword research, audience targeting and ad copywriting.

Key Responsibilities
  • Plan and execute Google Ads campaigns across multiple channels including Search, Display, YouTube, Shopping and Performance Max.
  • Develop high-quality ad copy that resonates with target audiences.
  • Optimize campaigns for performance by continuously monitoring and adjusting bids, budgets and ad targeting.
Performance Analysis & Reporting
  • Analyze campaign data using tools like Google Ads, Google Analytics and Google Looker Studio to track key performance indicators (KPIs) and campaign metrics.
  • Deliver regular performance reports with actionable recommendations to improve ROI and support decision-making.
  • Identify trends and areas for improvement in campaign data to optimize results.
Industry Knowledge & Qualifications
  • Maintain up-to-date knowledge of industry developments, market trends and best practices in digital marketing.
  • Possess a bachelor's degree in marketing, advertising, communications, business or a related field.
  • At least 1–3 years of experience managing Google Ads campaigns with a proven track record of measurable results.
  • Google Ads certification is an advantage but not required.

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