Senior Digital Marketing Specialist

1 day ago

Cagayan de Oro, Northern Mindanao, Philippines beBeeMarketing Full time ₱4,500,000 - ₱6,000,000
Job Title: Senior Digital Marketing Specialist

We are seeking an experienced professional to lead and optimize our paid media campaigns and leverage AI-driven marketing strategies.

  • Manage multi-channel paid search campaigns, drive automation, and use AI tools to maximize marketing efficiency and return on investment (ROI).

Key Responsibilities:

  • Managing and optimizing paid search campaigns across Google Ads, Bing Ads, and social media platforms.
  • Testing ad copy, targeting, and bidding strategies; adjust campaigns to improve ROI, CPC, and CPA.
  • Developing and implementing strategies for budget allocation and bid management.
  • Setting up and testing campaigns on emerging advertising platforms.
  • Streamlining marketing and sales processes using AI tools.
  • Automating data enrichment, lead qualification, and distribution to improve response times.
  • Testing and applying AI prompts, API integrations, zaps, smart AI spreadsheets, and content personalization.
  • Using tools like Google Analytics and SEMrush to track performance and generate actionable insights.
  • Collaborate with cross-functional teams to ensure a cohesive strategy.

Requirements:

  • 3+ years of experience in PPC campaign management across Google Ads, Bing Ads, and social media platforms.
  • Hands-on experience with AI-driven marketing tools, automation platforms, and API integrations.
  • Strong analytical skills with proficiency in Google Analytics, SEMrush, and data visualization tools.
  • Experience with lead generation, conversion rate optimization, and budget management.
  • Understanding of AI-based automation for data processing, lead qualification, and personalization.
  • Knowledge of A/B testing methodologies, audience segmentation, and bid management strategies.
  • Familiarity with CRM tools, marketing automation software, and workflow automation.
  • Ability to translate data insights into actionable marketing strategies.

Bonus Points: Experience with emerging technologies like machine learning, natural language processing, or computer vision can be beneficial in this role.

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