Strategic Growth Marketer

24 hours ago

Cagayan de Oro, Northern Mindanao, Philippines beBeeMarketer Full time ₱3,500,000 - ₱5,000,000
Senior Marketing Analyst Role Overview

This role involves auditing current and prospective clients' marketing programs, crafting integrated marketing plans across multiple channels, and collaborating with cross-functional teams to develop strategies used by account teams.

The Senior Marketing Analyst will be responsible for determining the best budget allocation by channel, medium, environment, objective, and funnel stage. They will also work with channel specialists to ensure channel-level strategies align with the overall plan, conduct research and analysis on prospective clients, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc.

A Day in the Life:
  • Planning: Determine the optimal budget distribution across channels.
  • Coordinating: Collaborate with channel experts to align channel-level strategies with the overarching plan.
  • Research and Analysis: Gather insights about potential clients, their sector, vertical, comparable clients and competitors, ideal customer profile, sentiment, etc.
  • Forecasting and Projections: Conduct thorough forecast testing with specialists to ensure projections match client budgets, efficiency requirements, and business objectives.

The successful candidate will have a strong understanding of marketing funnels and flywheels, as well as experience working with large sets of campaigns and/or clients.

Key Responsibilities:
  • Determine optimal budget allocation by channel, medium, environment, objective, and funnel stage.
  • Collaborate with channel specialists to ensure channel-level strategies align with the overall plan.
  • Conduct research and analysis on prospective clients, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc.
  • Perform thorough forecast testing with specialists to ensure projections match client budgets, efficiency requirements, and business objectives.

Requirements include 5+ years of cross-channel marketing program management experience, a strong understanding of marketing funnels and flywheels, and experience working with large sets of campaigns and/or clients.

Benefits:
  • Win Rate (50%+)
  • Percent of Appraised GP to Won GP (70%+)
What We Offer:
  • Audit Quality
  • Audit Speed
  • Thought Leadership of appraisal collateral development
  • Accuracy of Appraisal Forecasts

We are an Equal Opportunity Employer and value diverse backgrounds and experiences. All employees' viewpoints are important to our success, and inclusion is everyone's responsibility.

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