Proactive Lead Generator

18 hours ago

Makati City, National Capital Region, Philippines beBeeMarketing Full time ₱800,000 - ₱1,200,000
Lead Generation Specialist

We are seeking a seasoned professional to spearhead the development and execution of proactive marketing strategies. These strategies will focus on generating leads, building brand awareness, and driving customer engagement through email, social media, and direct outreach efforts.

Key Responsibilities:
  • Conduct market research and analyze buying behaviour for target territories.
  • Design and execute multi-channel campaigns across various platforms, including email, social media, and events.
  • Develop compelling marketing content, such as email templates and thought leadership pieces, to engage target audiences.
  • Implement lead generation strategies and automate workflows to increase prospect engagement.
  • Establish a pipeline of sales-qualified leads and maintain prospect relationships for seamless transitions to the sales team.
  • Monitor and report campaign performance using metrics like open rates, click-through rates, and conversion rates to optimize ROI.
  • Prepare regular reports on lead progress and performance versus targets.
  • Collaborate with cross-functional teams to ensure efficiency and effectiveness in all campaigns and workflows.
  • Stay updated on industry best practices, emerging trends, and new technologies to enhance campaign effectiveness.
Qualifications:
  • A minimum of 3 years of experience in generating leads and doing outbound marketing for the legaltech or SaaS industry.
  • Experience working with high-ranking individuals in companies (CXOs) is required.
  • Account-based marketing experience is an asset.
  • Proficiency in lead prospecting and marketing automation platforms, such as LinkedIn Sales Navigator and Apollo.
  • Experience with CRM software, like Pipedrive, is an advantage.
  • Excellent copywriting, communication, and presentation skills for B2B audiences are essential.
  • Strong analytical skills and a data-driven approach to decision-making and campaign optimization are necessary.
  • A client-oriented mindset and consultative approach are crucial for building productive relationships with clients.
  • Strong business acumen and ability to work in a fast-paced environment are required.
  • Fluency in Business English is mandatory.

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