Construction Technology Partnerships Director

1 week ago

Biñan, Calabarzon, Philippines beBeeChannel Full time $70,000 - $100,000
Job Overview

We are seeking a seasoned professional to lead our Channel Partner Management and Growth Marketing initiatives. As the right candidate, you will be responsible for developing and executing a comprehensive strategy to grow the pipeline from the NetSuite ecosystem and other construction-tech partners. This role involves designing and running a lean, repeatable marketing engine to convert traffic into qualified leads, opportunities, and customer advocacy.

Key Responsibilities
  • Generate 6-8 new leads per month sourced or influenced by partners through strategic partnerships and joint business planning.
  • Cultivate 12-18 active, producing partners, with at least six NetSuite Account Executives regularly bringing in business through collaborative sales efforts.
  • Improve the website's lead conversion rate to at least 2.0% and the MQL (Marketing Qualified Lead) to SQL (Sales Qualified Lead) conversion rate to at least 30% through data-driven analysis and A/B testing.
  • Develop at least six named customer stories and secure four or more public reviews to showcase our partner ecosystem's impact and success.
  • Establish a quarterly webinar schedule and co-host 2-3 industry events to foster thought leadership and build relationships within the construction-tech community.
  • Document playbooks and repeatable processes, such as a sales/partner onboarding guide, co-sell playbooks, and webinar/event checklists to ensure consistency and efficiency across the organization.
Programs and Processes to Build & Own
  • Partner Strategy & Operations: Develop an ICP (Ideal Customer Profile) and tiering framework, a recruiting playbook, and a referral structure to optimize partner acquisition and management.
  • Growth Marketing Engine: Create a content calendar, optimize the website, manage events, and develop customer marketing initiatives like case studies and reviews to drive engagement and conversions.
  • Core Processes: Establish and document key processes such as lead registration and co-selling, partner onboarding, webinar execution, and the collection of customer stories to ensure seamless execution and continuous improvement.
Qualifications
  • 3 to 5 years of experience in SDR, with a proven track record of driving growth and revenue through strategic partnerships and joint business planning.
  • Fluency in the NetSuite ecosystem and experience in both partner management and marketing to effectively develop and execute cross-functional strategies.
  • Comfort with CRM and marketing operations to analyze data, identify trends, and make informed decisions.
  • Allocation: 60% partner-sourced pipeline and 40% on marketing conversions and assets (total KPI) to ensure balanced growth and optimization.
  • US Working Hours; Remote work arrangements available for the right candidate.
Seniority Level
  • Director
Employment Type
  • Full-time
Job Function
  • Marketing
Industries
  • Outsourcing/Offshoring

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