Digital Trade Strategist

2 days ago


Taguig, National Capital Region, Philippines Globe Telecom, Inc. Full time
Job Overview

Globe Telecom, Inc. is a leading telecommunications company in the Philippines, providing cellular, broadband, and mobile data services.

About Us

We focus on enriching our content offerings to cater to customers' growing preference for multimedia platforms across multiple screens and devices.

Job Description

This role involves developing a trade marketing strategy to achieve defined business objectives, identifying opportunities, and creating trade marketing strategies.

  • Regional/Channel Insight: Provide key regional/channel insights to ensure programs/promotions are executed at the right channels, targeting the right market, and using the right scheme with considerations on regional and channel behaviors.
  • Creation of Regional Programs and Customization of National Programs: Lead in the creation of insight-based regional programs/promotions including targets & budget requirements, implementing guidelines, and selling schemes aligned with Brand strategies and management directions.
  • Program Execution: Execute sales and trade programs/promotions based on agreed schemes and parameters, including timely and well-defined cascades of programs to sales, effective management of TPAs, supervision over logistical requirements like manpower, timely delivery, and/or provision of sales aids, supervision, and reinforcement to program guidelines and program monitoring.
  • Resource Management: Responsible for managing A&P budgets and other resources allocated/earmarked for programs/promotions, including finding cost-effective ways to execute programs without sacrificing quality and putting project targets at risk.


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