Channel Business Growth Specialist

2 days ago

Lipa City, Calabarzon, Philippines beBeeManager Full time $60,000 - $80,000
Job Description

This role involves growing the pipeline from various partner ecosystems, including NetSuite and construction-tech partners. The Channel Partner Manager will oversee the development of a repeatable marketing engine to convert website traffic into qualified leads, opportunities, and customer advocacy.

Key Responsibilities
  • Generating 6-8 new leads per month sourced or influenced by partners.
  • Cultivating 12-18 active, producing partners, with at least six NetSuite Account Executives regularly bringing in business.
  • Improving the website's lead conversion rate to at least 2.0% and the MQL (Marketing Qualified Lead) to SQL (Sales Qualified Lead) conversion rate to at least 30%.
  • Creating at least six named customer stories and securing four or more public reviews.
  • Establishing a quarterly webinar schedule and co-hosting 2-3 industry events.
  • Documenting playbooks and repeatable processes, such as sales/partner onboarding guides, co-sell playbooks, and webinar/event checklists.
Core Programs and Processes
  • Partner Strategy & Operations: Develop an ICP (Ideal Customer Profile) and tiering framework, a recruiting playbook, and a referral structure.
  • Growth Marketing Engine: Create a content calendar, optimize the website, manage events, and develop customer marketing initiatives like case studies and reviews.
  • Core Processes: Establish and document key processes such as lead registration and co-selling, partner onboarding, webinar execution, and the collection of customer stories.
Qualifications
  • 3 to 5 years of experience in SDR.
  • Fluency in the NetSuite ecosystem and experience in both partner management and marketing.
  • Comfort with CRM and marketing operations.
  • Allocation: 60% partner-sourced pipeline and 40% on marketing conversions and assets.
  • US Working Hours; Remote.
Benefits
  • Competitive compensation package.
  • Opportunities for professional growth and development.
Others

The ideal candidate will possess strong analytical skills, excellent communication abilities, and a proven track record of success in a similar role.

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