Senior Business Development Manager

1 day ago

Pasig, National Capital Region, Philippines The Nielsen Company Full time
Job Description

The Nielsen Company is seeking a highly skilled Sales Manager, Audience Measurement Asia to join our dynamic team. As a key member of our sales organization, you will be responsible for driving revenue growth and expanding our client base in the Asia region.

About The Role
  • You will carry quota and own sales, end-to-end, to ~80 small and mid-sized existing clients and prospect Nielsen customers across verticals (e.g., advertisers, publishers, digital), generating up to USD50k per client in Nielsen revenue.
  • Create new pipelines through programmatic, high-velocity, outbound prospecting activities (e.g., calls, emails, social outreach) to expand existing accounts and secure new logos.
  • Drive and enable renewals of existing clients.
Sales Activities
  • Build and maintain strong relationships with clients through regular communication and follow-up.
  • Outbound prospecting and follow-up on Marketing Qualified Leads (MQL) to generate pipeline.
  • Identify, qualify, prospect, and develop new client relationships and generate new sales opportunities.
  • Cross-sell and upsell to existing customers by identifying opportunities for additional products or services that align with their needs.
  • Manage sales process from prospecting, to negotiating and closing contracts.
  • Prepare and deliver contract proposals to new and existing customers, negotiating terms, and closing sales.
  • Answer client questions relative to product updates and product information effectively and in a timely manner.
  • Consistently meet revenue targets and activity KPIs.
  • Stay up-to-date on industry trends and developments.
  • Develop a solid understanding of Nielsen products and services to effectively position them to potential customers.
Operational Activities
  • Leverage CRM and other tech tools to track, execute, and manage sales activities.
  • Have operational command of business.
  • Collaborate with other vertical Sales, Marketing, Revenue Operations, and Finance to deliver products, services, and drive client satisfaction.
Experiences & Qualifications
  • Fluent skills in Mandarin (written and spoken) are required.
  • A Bachelor's Degree in Business, Marketing, Finance, or related field, or relevant sales/business experience.
  • Minimum 5-6 years of experience in high-performing Mid-market Sales teams.
  • Knowledge of Nielsen as a business and its products, services, and offerings - preferred.
  • Track record of performance with discipline in sales prospecting activities.
Competencies & Skills
  • Strong business, media, technology, and data acumen.
  • Proficient in digital marketing, understanding of web technologies, online/offline data sets, and research methodologies.
  • Mid-market Sales tool proficiency - SAP/Salesforce, Sales prospecting tools (e.g., LinkedIn Sales Navigator), lead enrichment tools (e.g., Zoominfo), Sales engagement tools (e.g., Outreach).
  • Demonstrated willingness to learn and grow.
  • Good background of the industry and competitive landscape.
  • Exceptional strategic and analytical skills that enable informed, data-driven business decisions and judgment.
  • Strong communication skills (verbal and listening), problem-solving skills, and high emotional intelligence.
Key Performance Indicators & Measures
  • Sales Activities
  • Number of Outreaches (calls, emails, socials)
  • Number of Opportunities created
    • Pipeline Building & Pipeline Health
    • % Pipeline coverage vs Target
    • Pipeline probability % movements week-on-week
    • Conversion rate
      • Revenue Target
      • $ Bookings/closed deals across new clients, upsell, and cross-sell
      • $ Renewals among existing clients
      • % achievement against Revenue target

The Nielsen Company fuels the media industry with unbiased, reliable data about what people watch and listen to. To discover what's true, we measure across all channels and platforms—from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth.

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