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Marketing Director
4 weeks ago
We are seeking a skilled Marketing Manager to join our team at Saint James Academy of Skills Technology, Inc. This role will be responsible for developing creative briefs and guiding creative direction to meet objectives for all advertising and public-facing communications.
Key Responsibilities:- Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring alignment of communications and messaging in all channels.
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
Requirements: The ideal candidate will have a strong understanding of marketing principles and practices, excellent communication and project management skills, and the ability to work effectively in a team environment.