Marketing Automation Lead

2 days ago

Manila, National Capital Region, Philippines beBeeMarketing Full time ₱1,176,600 - ₱1,547,800
Job Opportunity

We are seeking a Marketing Automation Manager to lead and optimize marketing automation initiatives across the organization. This role will be responsible for planning, executing, and enhancing automated marketing campaigns.

The ideal candidate will ensure seamless data flow between platforms, drive lead nurturing programs, and collaborate closely with marketing and sales teams to deliver measurable impact.

This individual will lead the planning, execution, and optimization of marketing automation campaigns, manage and enhance Eloqua workflows, segmentation, lead scoring, and nurturing programs.

They will ensure smooth integration and data alignment between Eloqua and Salesforce for marketing activities, monitor key automation and campaign performance metrics, providing actionable insights and reports.

This role requires collaboration with content, design, and sales teams to deliver consistent and impactful communications.

Responsibilities also include maintaining database health, compliance, and best practices for email and marketing automation, research trends, new tools, and best practices in marketing automation to drive continuous improvement.

Additionally, the successful candidate will be responsible for ensuring compliance with applicable external and internal regulations, procedures, and guidelines.

Requirements
  • Bachelor's degree
  • 5 years of experience in marketing automation, CRM, or digital marketing
  • Hands-on experience with Oracle Eloqua (certification is a plus)
  • Familiarity with Salesforce (preferably Marketing and/or Sales Cloud)
  • Knowledge of campaign performance analysis and marketing KPIs
  • Strong understanding of data-driven marketing, lead nurturing, and customer journey mapping
  • Excellent project management and organizational skills, with the ability to handle multiple initiatives simultaneously
  • Proactive, analytical, and results-driven mindset with strong communication skills

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