Marketing Automation Strategist

3 days ago

Manila, National Capital Region, Philippines beBeeAnalytics Full time ₱450,000 - ₱550,000

The Marketing Operations and Analytics Specialist plays a pivotal role in driving growth through high-performing paid campaigns and data-driven marketing strategies.

Key Responsibilities
  • Setup and optimize automated marketing campaigns to drive qualified leads and maximize conversion rates.
  • Manage lead-nurturing workflows and customer journey optimization to boost campaign performance.
  • Create seamless integrations between marketing channels to support multi-touch attribution and campaign scaling.
  • Collaborate with the marketing team to execute high-ROI automation strategies that accelerate growth.
Campaign Analytics & Optimization
  • Implement tracking systems to provide visibility into campaign performance and ROI.
  • Master campaign attribution to understand which channels drive high-value customers.
  • Use data enrichment tools to enhance lead scoring and improve targeting effectiveness.
  • Identify and resolve tracking issues to ensure accurate performance measurement.
Performance Reporting & Insights
  • Build dashboards showing campaign ROI, lead quality, and conversion metrics.
  • Provide reliable data to marketing specialists and managers to optimize performance.
  • Ensure data flows seamlessly so the team can make fast decisions to scale winning campaigns.
Required Skills & Qualifications
  • Bachelor's degree in Marketing, Business, IT, Data Science, or related fields.
  • 2-4 years of hands-on experience in marketing automation and/or web analytics.
  • Hands-on experience with tools such as HubSpot, Google Analytics, and marketing automation platforms.
Benefits
  • WFH setup with a computer, 16 GB RAM, modern CPU, reliable internet, and quiet workspace.
  • Paid advertising experience across Google Ads, Facebook/LinkedIn, etc.

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