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Integrated Marketing Specialist

1 week ago

Makati City, National Capital Region, Philippines Manulife Full time
About the Role

We are seeking a highly motivated Media Strategy Manager to join our global digital marketing team. As a key member of our team, you will lead the development and execution of integrated marketing strategies that drive tailored customer journeys.

In this role, you will work closely with market segments teams and creative agencies to develop digital media strategies and goals. Your expertise in digital media channels, including search, social, programmatic, and video, will be essential in driving meaningful connections with customers.

With a focus on innovation and curiosity, you will analyze industry trends, performance data, and other resources to inform strategies and optimize campaigns. This role requires strong analytical skills, stakeholder management, and project management experience.

Key Responsibilities
  • Develop and execute integrated marketing strategies that drive customer journeys
  • Analyze industry trends, performance data, and other resources to inform strategies
  • Lead the development of digital media campaigns across APAC
  • Work closely with market segments teams and creative agencies to develop digital media strategies and goals
  • Manage and optimize campaigns using Google Ads, Facebook Ads, and Google Marketing Platform