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Senior Project Manager

1 month ago

Makati City, National Capital Region, Philippines Evident Integrated Marketing & PR Full time
Senior Project Manager - Brand and Corporate Communications

As a Senior Project Manager for the Brand and Corporate Communications Unit, you will play a key role in developing the business unit by managing and growing strategic accounts.

Responsibilities include:

  • Serve as the primary point of contact between the client and the agency to ensure that projects are started on time and delivered on spec.
  • Proactively anticipate client needs and suggest creative ways to make the best use of client's marketing and PR budgets, and enhance their PR and brand strategies overall.
  • Provide strategic and tactical recommendations as needed.
  • Lead the weekly/bi-weekly meetings with clients.
  • Write contact reports and update project trackers.
  • Build and maintain strong client relationships to foster trust and ensure long-term satisfaction through building rapport and handling feedback constructively.

Strategic Leadership and Relationship Building

  • Strategic Partnerships: Cultivate and maintain strong, mutually beneficial relationships with clients, government stakeholders, media outlets, and industry associations.
  • Leverage these connections to secure impactful engagements and generate new business opportunities for the Brand and Corporate Communications Unit (BCU).

Cross-Functional Collaboration

  • Write strategy briefs, job orders, and other documents that allow intra- and inter-unit collaboration.

Traditional Public Relations

  • Conduct research and apply findings related to current industry trends, competitor activities, and other updates on the Philippine, regional, and international media landscape.
  • Use trend analysis to suggest new, innovative approaches for client campaigns.
  • Help identify and track trends in the sector that may affect the client.
  • Help create seeding kits and manage their digital and physical distribution.
  • Help connect, coordinate, and maintain relationships with KOLs and influencers and their respective managers following the lead of the Media Relations team.
  • Report pick-ups and relevant competitor- and industry news.
  • Assist in the creation of PR and digital roadmaps.

Digital Public Relations

  • Manage the launch and ongoing optimization of digital PR and marketing campaigns across various channels, including:
  • Paid advertising (Google Ads, social media ads).
  • Social media marketing.
  • Content marketing.
  • Co-manage any of the platforms alongside a performance marketing specialist as required by client contract: Meta, Tiktok, Linkedin.
  • Regularly analyze client metrics and campaign performance, providing data-driven insights to recommend adjustments and maximize impact.
  • Proactively identify opportunities to enhance strategy based on analytics.

New Business Development

  • Assist or lead in the development of pitches alongside business development specialist.
  • Assist in the development of cost proposals.
  • Occasionally join scoping and exploratory meetings.

Qualifications and Skills

  • 4-5 years of traditional or digital PR agency experience.
  • Detail-oriented writer and communicator.
  • Excellent project and event management skills.
  • Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
  • Possessing a good understanding of government and/or corporate PR accounts is preferred.
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Public Relations and Project Management
Industries
  • Public Relations and Communications Services and Advertising Services
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