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Data Analyst Strategist

2 weeks ago

Makati City, National Capital Region, Philippines Evident Integrated Marketing & PR Full time

Job Overview:

The Data Analyst (Digital Marketing Specialist) at Evident plays a vital role in empowering informed decision-making, driving business growth, and delivering exceptional client experiences. Key responsibilities include leveraging digital marketing expertise to inform strategic insights and actionable recommendations.

Key Responsibilities:

  • Leverage digital marketing acumen to drive strategic insights and impactful recommendations.
  • Utilize social listening and analytics platforms to gather trends and inform data-driven strategies.
  • Develop and execute ad strategies across major platforms, ensuring optimal performance and ROI.
  • Promote data-driven decision-making through insightful reporting and analysis.

Campaign Management:

  • Lead the preparation of analytics reports for internal and external stakeholders, ensuring accuracy, clarity, and professionalism.
  • Generate clear, concise data reports with actionable insights, free from errors.

Digital Advertising Management:

  • Design, implement, and optimize ad strategies across social media platforms.
  • Establish performance monitoring processes, producing monthly performance reports with optimization recommendations.
  • Implement or troubleshoot optimizations as needed for maximum campaign efficacy.

Insights Generation:

  • Formulate and execute digital marketing strategies with robust data collection and measurement frameworks.
  • Set up and maintain industry-specific monitoring dashboards to facilitate ongoing trendspotting and competitive analysis.
  • Analyze datasets to generate actionable insights and provide data-driven recommendations.

Qualifications and Skills:

  • Minimum 3 years of experience in business/data analytics.
  • Proficiency in SEO, SEM, PPC, content marketing, and online advertising.
  • Demonstrated ability to understand digital metrics and KPIs.
  • Familiarity with social listening and analytics platforms.
  • Expertise in data visualization, report generation, and performance analysis.
  • At least 2 years of experience in ad placement and management on major platforms.