Senior Marketing Demand Generation Specialist

2 days ago

Bacoor, Calabarzon, Philippines beBeeMarketing Full time ₱4,500,000 - ₱6,000,000

Find your opportunity to shine with a career in talent marketing demand generation. As a senior specialist, you'll make a meaningful impact by leveraging data-driven insights and digital best practices to elevate employer branding and drive talent attraction.

Key Responsibilities
  • Develop and maintain reporting for key marketing funnel metrics by channel, ensuring consistent cadence and actionable insights for performance improvements.
  • Establish detailed channel forecasts, manage reporting vs. forecast (initially in Excel), and support automation or improved solutions as needed.
  • Identify optimization opportunities and potential issues within the marketing funnel; collaborate with channel leaders to create and execute action plans.
  • Provide ad-hoc analysis and insights to inform monthly channel strategies.
  • Oversee digital experimentation setup, measurement, and reporting across all channels.
  • Ensure inbound data integrity and recommend database changes to support marketing requirements.
  • Configure and maintain marketing automation, lead gen/nurturing, campaign tracking, AI learning systems, and integrations.
  • Build and manage custom data pipelines, workflows, lead scoring models, and reporting dashboards to support marketing processes.
  • Monitor and cleanse data routinely to ensure accuracy and reliability.
  • Troubleshoot and resolve technical issues related to marketing system configuration, integrations, and basic technical SEO.
  • Deliver training and support to marketing teams on tools, processes, and best practices to drive adoption and efficiency.
Requirements
  • 3+ years of experience in an analytical and technical role (e.g., marketing analytics, marketing operations, management consulting, or marketing development).
  • 2+ years of experience as a marketing automation developer/admin.
  • Strong understanding of marketing processes, lead management, and demand generation strategies.
  • Advanced Excel data modeling and forecasting experience.
  • Familiarity with key marketing funnel metrics, KPIs, and building/maintaining forecasting models.
  • Hands-on experience with data visualization tools and Google Analytics.
  • Proficiency with relevant tech stack or similar.
  • Intellectual curiosity, creative thinking, and a passion for problem-solving and A/B testing.
  • Ability to distill insights from large datasets and tell a compelling data story.
  • Excellent communication, organizational, and project management skills.

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