Senior Product Marketing Manager

1 day ago

Bacoor, Calabarzon, Philippines beBeeProduct Full time ₱2,000,000 - ₱2,500,000

Job Title: Senior Product Marketing Manager

Job Summary

We are seeking an experienced Senior Product Marketing Manager to drive our GTM strategy, market research, customer segmentation, and sales enablement for IT solutions, software, and services.

Key Responsibilities:
  • Develop and execute GTM strategies for IT product launches, market expansions, and feature rollouts.
  • Conduct in-depth market research to analyze industry trends, customer needs, and competitor positioning.
  • Build and refine customer segmentation models to optimize targeting and personalized messaging.
  • Create and enhance sales enablement materials (pitch decks, battle cards, case studies, whitepapers).
  • Collaborate with cross-functional teams (engineering, product, sales, marketing) to ensure alignment on positioning and messaging.
  • Drive demand generation initiatives by supporting digital campaigns, content marketing, and ABM strategies.
  • Define KPIs and performance metrics to measure GTM effectiveness and optimize marketing efforts.
Requirements
  • 8+ years of experience in product marketing within IT, B2B SaaS, or enterprise technology.
  • Expertise in market research, competitive analysis, and sales enablement for IT solutions.
  • Proven track record of launching and scaling technology products in global markets.
  • Strong storytelling, messaging, and strategic thinking skills.
  • Proficiency in CRM, marketing automation, analytics tools, and sales enablement platforms.
  • Ability to work cross-functionally and influence stakeholders across technical and business teams.
Benefits

Work closely with product, sales, and marketing teams to enhance product positioning, accelerate adoption, and drive revenue growth for IT solutions, software, and services.

What We Offer

Opportunity to work in a dynamic and fast-paced environment, driving innovation and growth in the IT industry.

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