Senior Digital Marketing Specialist

17 hours ago

Bacoor, Calabarzon, Philippines beBeeDigitalMarketing Full time ₱750,000 - ₱1,250,000
Job Overview

This is a mid-senior level position for a digital marketing specialist with experience in paid media campaigns. As a senior marketing professional, you will be responsible for developing and implementing data-driven marketing strategies to drive user acquisition and retention.

The ideal candidate should have over 5 years of experience in digital marketing with a focus on paid media campaigns and preferably in an e-commerce or direct-to-consumer brand, ideally in the food or beverage sector.

  • Key Responsibilities:
  • Conduct market research to identify target audiences and create segments
  • Develop and implement data-driven marketing strategies to drive user acquisition and retention
  • Plan, execute, and optimize paid media campaigns across multiple channels such as Google, Bing, Facebook, Instagram, Pinterest, and other social platforms
  • Track performance metrics and analyze the results of programmatic advertising efforts
  • Implement SEO and search optimization strategies
  • Manage paid media efforts to ensure optimal ROI

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