Marketing Supervisor

2 weeks ago

Cebu City, Central Visayas, Philippines Northpoint Development Bank, Inc. (Laguna) Full time

QUALIFICATIONS:

  • College degree, preferably in Business Administration/Marketing or related field.

  • 3-5 years of work experience in marketing within a financial institution or related field, with at least 2 years in a supervisory role.

  • Visual presentation skills (Photoshop, Canva, etc.).

  • Willing to be assigned at San Pedro, Laguna.

DUTIES AND RESPONSIBILITIES

A. Marketing Strategies

  1. Manage the establishment of the corporate brand by developing communication strategies tailored to target customers, considering their needs, competitive pressures, available communication channels, and key messages.

  2. Oversee the design of the new logo, product visuals, and other marketing materials to promote the company's products and services.

  3. Develop and recommend sales and marketing programs to enhance the corporate image, position bank products and services, and foster brand activation, customer acquisition, and retention.

B. Marketing Channel Management

  1. Review advertising content for various marketing channels and create graphic, visual, and audio-visual materials for digital and offline marketing.

  2. Coordinate with Branch Lite Units on marketing events and activities, providing support with marketing materials such as flyers and tarpaulins.

  3. Monitor marketing activities and evaluate their effectiveness.

  4. Report on the effectiveness of marketing channels in generating prospects and leads, and recommend improvements.

  5. Research new trends, technologies, and methodologies in marketing to expand market reach.

C. Customer Service

  1. Handle customer complaints, feedback, and inquiries, providing immediate responses.

  2. Prepare incident reports for customer complaints and forward them to the relevant department for action.

  3. Assess the quality of customer service and recommend improvements.

  4. Facilitate text blasts to clients with approved loans.

  5. Review and update customer service policies, procedures, and guidelines as needed.

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