Segment Marketing Manager

5 days ago


Taguig, National Capital Region, Philippines GCash Full time

On-site - Taguig 3-5 Yrs Exp Diploma Full-time

Job Description

Do you want to take the first step in making Filipinos' lives better every day? Here in GCash, we want to stay at the forefront of the FinTech industry by creating innovative, meaningful, and convenient financial solutions for the nation G ka ba? Join the G Nation today

Responsibilities
  1. Lead the planning and development of campaigns targeted to the assigned segment, crafting the right proposition while integrating GCash's entire portfolio of products.
  2. Drive the product development and launch of acquisition or retention products made specifically for the segment, co-created across the product teams.
  3. Lead monthly, quarterly, and annual business reviews of GCash's performance within the segment, integrating internal and external metrics to tell a coherent business narrative.
  4. Champion the voice of the segment by initiating market research that looks at various aspects of the consumer and sharing insights within the organization.
  5. Lead excellence in brand financial and business management by conducting business casing of campaigns and programs, as well as post-mortems to assess impact.
What We Offer

Opportunity for career growth and development in the #1 FinTech company in the country, working with a dynamic and highly collaborative team who want to change the game. A company that values their people with a highly competitive and flexible compensation and benefits package.

Requirements

Please refer to job description.

Working Location

If the position requires you to work overseas, please be vigilant and beware of fraud. If you encounter an employer who has the following actions during your job search, please report it immediately:

  • withholds your ID,
  • requires you to provide a guarantee or collects property.
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