Mass Affluent Segment Leader
5 days ago
EastWest Banking Corporation Overview
About the JobThis role involves leading the Affluent Segment Team to drive revenue growth and market share through strategic portfolio management and execution of the 4Ps (Product, Price, Promotion, Place).
The ideal candidate will have a Bachelor's Degree in either Commerce, Economics or Marketing, and 8-10 years of experience in brand or product portfolio management, with at least 3 years in leadership role managing senior managers.
Key Accountabilities:
- Develop and execute strategies to acquire new customers and increase product count per customer through multi-product offerings, communication, and promotion.
- Manage and drive end-to-end execution of plans, from new product bundle development to sales field execution support.
- Lead, manage, and mentor the Affluent Segment Team to achieve top-line and bottom-line results and increase market share through the right portfolio based on customer understanding.
Benefits:
- Career development and training opportunities.
- Competitive salary package and benefits.
- Performance-based incentives and recognition programs to reward high-performing individuals.
- Opportunity to work with industry experts and be mentored by them.
- Defined career progression paths to guide you in your professional growth.
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