Consumer Lifecycle Assistant Manager

4 weeks ago

Ayala Alabang, National Capital Region, Philippines Concepcion Business Services, Inc. Full time
Overview

Join to apply for the Consumer Lifecycle Assistant Manager role at Concepcion Business Services, Inc.

This role combines strategic thinking and creativity with data backed insights to build stronger customer relationships, using tools that help us understand, segment, and connect with people more meaningfully across different brands.

Responsibilities
  • Lead the planning and execution of lifecycle programs across onboarding, growth, reactivation, and win-back
  • Use customer insights to shape timely, relevant, and personalized communications
  • Steer the use of customer data and engagement platforms to deliver the right messages to the right audiences
  • Collaborate with brand, content, and analytics teams to deliver campaigns that drive real impact
  • Establish and monitor key lifecycle KPIs to optimize performance and improve customer connection
  • Lifecycle Campaign Planning & Execution
  • Develop and manage communication flows tailored to different stages of the customer journey
  • Design journeys that respond to behavior, preferences, and signals in real time
  • Ensure all lifecycle messaging aligns with each brand's voice, value proposition, and customer experience goals
  • Insight-Driven Personalization
  • Analyze customer behavior and campaign performance to develop smarter targeting and messaging strategies
  • Use segmentation and journey data to tailor communications to different customer groups
  • Generate actionable insights to improve engagement, retention, and customer lifetime value
  • Platform Stewardship (Customer Tools & Data)
  • Manage day-to-day use of customer engagement and data platforms – where audiences are built, automations are set, and campaigns are deployed
  • Ensure clean, usable, and integrated customer data to support relevant communications
  • Work with marketing, digital, and tech teams to improve system flows and enhance message delivery
  • Cross-Functional Collaboration
  • Partner with creative, brand, and channel teams to execute lifecycle campaigns that fit each platform's objectives
  • Align with analytics, eCommerce, and category teams to time communications with business activities and customer behavior
  • Support integrated marketing plans with audience-first lifecycle strategies
  • Customer-Centric Strategy
  • Champion a customer-first mindset, ensuring every message adds value and relevance
  • Respond to customer feedback and behavior changes with adaptive lifecycle content
Qualifications
  • Minimum 3 years of experience in lifecycle marketing, customer retention, or personalized campaign management
  • Strong familiarity with using customer engagement platforms (e.g., for segmentation, triggers, and automation)
  • Can interpret behavioral data and turning insights into action
  • Experience in managing cross-channel campaigns (e.g., email, SMS, in-app)
  • Background in eCommerce, digital marketing, or retail industries preferred
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Business Development and Sales
  • Industries

#J-18808-Ljbffr

  • Activations Assistant Manager

    4 days ago

    Ayala Alabang, National Capital Region, Philippines Concepcion Business Services, Inc. Full time $40,000 - $60,000 per year

    The Activations Assistant Manager will play a critical role in driving brand engagement and conversion by planning, overseeing, executing, and evaluating all trade and brand activation initiatives of the brand. The role will work cross-functionally with sales, marketing, and external agencies to deliver seamless consumer experiences that elevate SharkNinja's...

  • Product Manager

    4 days ago

    Ayala Alabang, National Capital Region, Philippines Management and Executive Network, Inc. Full time ₱1,200,000 - ₱2,400,000 per year

    Overall ObjectivesResponsible for managing the product throughout the product lifecycle from planning to execution in support of organizational strategy and objectives.Drive the market success of the company's consumer home appliance product lines by leading go-to-market strategies, product positioning, and customer-focused value propositions.Serve as the...

  • Assistant Trade Marketing Manager

    4 weeks ago

    Ayala Alabang, National Capital Region, Philippines Concepcion Business Services, Inc. Full time

    Role OverviewWe're looking for a dynamic and detail-oriented Assistant Brand Manager (Trade Marketing Focus) to join our team. This role will bridge brand strategy with trade execution—ensuring our presence in retail and activations is consistent, impactful, and aligned with brand guidelines. You will own how our brand shows up in front of shoppers,...

  • Senior Category Lead

    1 week ago

    Ayala Alabang, National Capital Region, Philippines Concepcion Durables Inc. Full time ₱2,000,000 - ₱2,500,000 per year

    The Senior Category Leadis more than a strategist — they are a builder of solutions that strengthen Filipino homes, livelihoods, and futures. Leading the end-to-end strategy, performance, and innovation pipeline for the company's most strategic categories, this role drives growth not just in numbers, but in impact.Owning the entire product lifecycle —...

  • Senior Category Lead

    1 week ago

    Ayala Alabang, National Capital Region, Philippines Concepcion Durables, Inc. Full time ₱2,500,000 - ₱6,000,000 per year

    The Senior Category Lead is more than a strategist — they are a builder of solutions that strengthen Filipino homes, livelihoods, and futures. Leading the end-to-end strategy, performance, and innovation pipeline for the company's most strategic categories, this role drives growth not just in numbers, but in impact.Owning the entire product lifecycle —...

  • Key Account Specialist

    2 days ago

    Ayala Alabang, National Capital Region, Philippines CONSUMER CARE PRODUCTS, INC. Full time ₱900,000 - ₱1,200,000 per year

    Job descriptionThe Key Account Specialist is responsible for understanding and developing the South West Manila territory to maximize and grow revenue and profits by managing and negotiating with clients, generating leads, qualifying prospects, and managing sales of products and services for Consumer Care Products, Inc. - Pet Care Division within the...

  • Change Management Assistant Manager

    4 days ago

    Ayala Alabang, National Capital Region, Philippines Concepcion Industrial Corporation Full time $80,000 - $120,000 per year

    Key ResponsibilitiesChange ManagementWork with management and assist in the design and execution of strategies for implementing changes.Drive the change management process from planning to delivery of change management deliverables as well as to communicate changes to relevant stakeholders.Initiate and analyze proposed changes and assess the impact of...

  • Assistant Operations Manager

    1 week ago

    Ayala Alabang, National Capital Region, Philippines MICE Managers Travel Corp. Full time ₱960,000 - ₱9,600,000 per year

    Job Descriptions:Directly reports to the Managing Director on matters regarding Operations.Generate Sales quota with an average of Php 800,000 per monthConduct Weekly Sales Call Tuesday-Thursday to at least 10 accountsDevelop New Sales Leads, an average of 5 accounts per monthExecutes all tactical and strategic selling of the products and services offered...

  • Product and Category Growth Lead

    4 days ago

    Ayala Alabang, National Capital Region, Philippines Concepcion Business Services, Inc. Full time ₱900,000 - ₱1,200,000 per year

    Product Acquisition and Business DevelopmentIdentify product gaps and recommend new product categories or lines to strengthen ConcepStore's assortmentDevelop relationships with prospective brand partners and negotiate collaboration termsDrive product development by working closely with sourcing and supply chain teamsEvaluate potential partners' brand equity,...

  • Assistant Brand Manager- Trade Marketing

    4 days ago

    Ayala Alabang, National Capital Region, Philippines Concepcion Business Services, Inc. Full time $40,000 - $80,000 per year

    Role OverviewWe're looking for a dynamic and detail-oriented Assistant Brand Manager (Trade Marketing Focus) to join our team. This role will bridge brand strategy with trade execution—ensuring our presence in retail and activations is consistent, impactful, and aligned with brand guidelines. You will own how our brand shows up in front of shoppers,...