Activations Assistant Manager

4 days ago

Ayala Alabang, National Capital Region, Philippines Concepcion Business Services, Inc. Full time $40,000 - $60,000 per year

The Activations Assistant Manager will play a critical role in driving brand engagement and conversion by planning, overseeing, executing, and evaluating all trade and brand activation initiatives of the brand. The role will work cross-functionally with sales, marketing, and external agencies to deliver seamless consumer experiences that elevate SharkNinja's visibility and strengthen our in-store and on-ground presence.

Job Duties & Responsibilities

  • Plan, implement, and manage end-to-end brand and trade activation campaigns, ensuring alignment with brand objectives and retail strategies.
  • Lead the execution of store activations, roadshows, pop-ups, and trade events, ensuring on-time delivery and brand consistency.
  • Coordinate with cross-functional teams (Sales, Marketing, Supply Chain) and external partners (agencies, vendors, promoters) to ensure smooth operations.
  • Monitor performance metrics and KPIs for each activation, analyzing ROI and consumer engagement to optimize future campaigns.
  • Track and manage activation budgets, ensuring effective cost control and reporting.
  • Support development of promotional and point-of-sale (POS) materials in collaboration with the trade and brand teams.
  • Ensure accurate and timely reporting on activation performance, insights, and market feedback.
  • Train and brief field teams, promoters, and event staff to deliver exceptional brand experiences.
  • During lean seasons, extend assistance and supportive work to the Trade Marketing Asst. Manager in executing campaigns and initiatives as necessary.

Minimum Qualifications
Education

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

Work Experience

  • Minimum 1-3 years of relevant experience in: Brand activations, Trade marketing and Event/project management (Preferably in consumer electronics, FMCG, or retail sectors)

  • Hands-on experience in:

  • Planning and executing BTL (below-the-line) marketing campaigns.

  • Working with field promoters, agencies, and retail partners.
  • Measuring campaign ROI and reporting post-activation results.

Technical Skills

  • Strong project management and event coordination skills.
  • Proficiency in Microsoft Excel, PowerPoint, and/or reporting tools (e.g., Power BI, Tableau is a plus).
  • Familiarity with POSM development, brand guidelines, and retail marketing strategies.
  • Understanding of sales data and how activations impact sell-out.

Soft Skills

  • Highly organized and detail-oriented.
  • Strong interpersonal and communication skills – both written and verbal.
  • Ability to multi-task and work under pressure in a fast-paced environment.
  • Strong analytical thinking and problem-solving ability.
  • A team player with collaboration mindset, especially across sales, marketing, and external partners.

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