Product Manager

5 days ago

Ayala Alabang, National Capital Region, Philippines Management and Executive Network, Inc. Full time ₱1,200,000 - ₱2,400,000 per year

Overall Objectives

  • Responsible for managing the product throughout the product lifecycle from planning to execution in support of organizational strategy and objectives.
  • Drive the market success of the company's consumer home appliance product lines by leading go-to-market strategies, product positioning, and customer-focused value propositions.
  • Serve as the bridge between product development, brand, trade marketing, and sales—ensuring that product launches, lifecycle plans, and communications are grounded in market needs and aligned with business goals.
  • The position plays a key role in enabling commercial success through strategic product storytelling, competitor analysis, and cross-functional execution.

Key Responsibilities

Research and Analysis (Market/Product)

  • Research and analyze market conditions
  • Identify key competitor and consumer trends
  • Articulate market requirements and opportunities Identify opportunities for product innovation and product enhancements
  • Work with engineering (R&D) regarding product development

Product Planning & Management

  • Define the long-term strategy of the product and create a product road map
  • Develop pricing strategies
  • Determine & Develop product specifications & packaging requirements
  • Ensure product availability to support forecasts and sales targets
  • Oversee product development Manage and communicate with cross functional teams
  • Prepare product documentation in all steps involved
  • Negotiate with suppliers

Product Marketing

  • Develop product plan to generate product awareness and demand
  • Ensure proper and timely execution of abovementioned campaigns
  • Liaise with advertising and communications manager to promote product
  • Support sales and marketing with the necessary product knowledge and technical expertise
  • Conduct product presentations to relevant audience
  • Develop sales tools and sales training material
  • Provide inputs & support for marketing collateral development
  • Supply sales with latest research and marketing information Implement marketing plan in conjunction with all departments
  • Track and evaluate effectiveness of campaigns by accomplishing post-campaign reports

Financial & Budget Management

  • Achievement of market share targets for his/her brand(s) and its variants
  • Achievement of brand topline targets (volume and value)
  • Ensure effective planning and utilization of A&P budget
  • Manage brand and product P&L to achieve profitability targets set by Management

Customer & End User Support

  • Manage product-related support, feedback and inquiries from users through different channels
  • Regularly coordinate with sales & trade marketing to track customer and end-user feedback
  • Use market feedback to inform product refinements and ongoing development
  • Formulate and recommend action steps to address activities detected in the market
  • Monitor product inventory

Qualifications

  • At least 5 years of progressive experience in product marketing, preferably in the HVAC, appliances, consumer electronics, or durable goods industries
  • Proven track record of launching and managing products across multiple market segments
  • Strong experience collaborating with sales, R&D, supply chain, and marketing team
  • Background in developing customer personas, value propositions, and messaging frameworks

Job Type: Full-time

Benefits:

  • Health insurance

Work Location: In person

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