Senior Category Lead

The Senior Category Lead is more than a strategist — they are a builder of solutions that strengthen Filipino homes, livelihoods, and futures. Leading the end-to-end strategy, performance, and innovation pipeline for the company's most strategic categories, this role drives growth not just in numbers, but in impact.

Owning the entire product lifecycle — from portfolio strategy and roadmap development to commercial execution — the Senior Category Lead is the business owner, championing products that answer real Filipino needs. With deep market understanding, strong commercial acumen, and the ability to inspire and align cross-functional teams, this leader ensures the category wins today and leads tomorrow.

Guided by the brand's commitment to be Strong for the Filipino, the Senior Category Lead transforms consumer and trade insights into relevant, reliable, and proudly competitive products. Every decision — from innovation to pricing, from positioning to launch — is an opportunity to help Filipinos thrive, whether in their homes or in their businesses. This is a role where strategy meets service, and where leadership is measured not only in market share, but in the lives made stronger

Category Strategy & Portfolio Leadership

• Define the overall strategy and vision for the identified categories, ensuring alignment with company objectives and brand positioning
• Build and manage the full category roadmap, ensuring the right product mix, feature differentiation, and competitive advantage across segments
• Drive market share growth by identifying and activating opportunities in existing and emerging consumer segments

Product Lifecycle Management

• Own the category's full product lifecycle, starting from ideation and product definition to end-of-life phase-out to ensure timely launches and rationalized lineups
• Maintain expert-level knowledge of category performance, competitive landscape, industry trends, and evolving consumer needs
• Collaborate with R&D, Manufacturing, and Procurement to ensure product specifications, quality standards, and cost structures deliver optimal consumer and business value

Commercial & Financial Ownership

• Lead category pricing strategy, including competitive benchmarking, consumer price index monitoring, and profitability analysis
• Manage product cost structures to safeguard margins while staying competitive in the market
• Partner with Sales, Trade Marketing, Brand and Finance to develop forecasts, demand plans, and promotional calendars tied to sell-in and sell-out targets

Innovation & Market Relevance

• Translate consumer insights into innovation priorities that strengthen the category's competitive positioning
• Guide the launch of new products with compelling propositions that highlight differentiated features and benefits
• Work with Brand and Marketing teams to ensure product stories are compelling, relevant, and aligned with brand equity goals

Cross-Functional Alignment & Execution

• Lead category alignment sessions with R&D, Manufacturing, Sales, Trade Marketing, Brand, and CX to ensure cohesive execution of initiatives
• Serve as the central decision-maker for category trade-offs, balancing consumer relevance, operational feasibility, and business impact

Performance Tracking & Reporting

• Monitor and analyse category performance, including market share, volume, ASP (average selling price), and profitability
• Recommend interventions to address underperformance or capitalize on growth opportunities
• Provide regular business updates to leadership, translating category metrics into strategic actions

JOB QUALIFICATIONS:

• Bachelor's degree in Marketing, Business Administration, Engineering, or related field

• MBA or advanced degree preferred

• At least 5 years of solid category, product, or brand management experience—preferably in FMCG, appliances, consumer, or adjacent tech-driven industries.

• Proven track record in full product lifecycle ownership, from roadmap planning to market launch and end-of-life management.

• Demonstrated P&L accountability with strong results in sales, market share growth, and profitability.

• Strong exposure to cross-functional leadership with R&D, manufacturing, sales, trade marketing, and brand marketing teams.

• Experience in competitive market analysis and consumer insight translation into winning product propositions.

• Amenable to working conditions such as - office, regular plant and market visits, supplier, field, out-of-town trips as required