
Modern Trade Marketing Associate Manager FMCG
4 weeks ago
Job Openings Modern Trade Marketing Associate Manager FMCG (Food & Beverage)
About the job Modern Trade Marketing Associate Manager FMCG (Food & Beverage)Role Overview
The Modern Trade Marketing Associate Manager role leads channel's trade marketing strategy development to accomplish business objectives across different product categories.
Key Responsibilities
- Develop Annual Channel Business Plan
- Define channel picture of success and must have SKU's
- Responsible for managing and monitoring DME for channel
- Leads execution planning and development of cascade materials
- Lead marketing touchpoint for Innovations on new product launches for specific channels
- Coordinate communication of trade initiatives and new products to Sales Operations and other stakeholders
- Prepare channel calendar and defines channel priorities as guide for specific account/area promotions
- Provide marketing assistance to sales team through answering queries on products and plans during customer engagements
- Initiate postmortem reviews of channel programs
- Co-develop and ensure implementation of TTA guidelines to ensure investments are optimized and strategies are put into action
- Ensures materials are designed and released according to brand guidelines
Qualifications
- Preferably Bachelors degree in Business-related discipline
- At least 3-6 years work experience in Modern Trade Marketing and Sales in FMCG/Food and Beverages
- Project Management, Financial Basics, and Strategic Planning
- At least 2 years experience in People Management
- Effective communication and negotiation skills
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